Your guide to overcoming sales staff aversion and increasing CRM adoption rates.
Let’s get real: your CRM system was expensive. You invested time and money into researching, purchasing, rolling it out and renewing it. Thus, staff CRM adoption is not an option. It is a mandate. Your CRM is your portal into your company’s operations and sales data and your sales team agreement is required for it to meet its full potential. Yet CRM avoidance is a real thing and crafting a plan to manage reps who shirk your system is something you’ll have to do.
Unless, of course, you roll out a CRM application your reps will actually want to use. Most CRM systems are not doing enough to help the sales process. Reps avoid it because it doesn’t advance their interests. So what features should you shop for to encourage compliance?
This free e-book provides valuable insight into the minds and preferences of sales reps and highlights the features your CRM must have to encourage use.
Our free 12 page e-book will help you:
- Understand the difference between a bulky CRM and workable one
- Balance the C-suite and sales team reporting priorities
- Recognise the importance of data capture on mobile devices
Download your free copy of 5 Reasons Why Your Sales Rep Won’t Use a CRM and start improving adoption today.