The 6 Marketing Metrics Your Boss Actually Cares About

Learn how to prove the ROI of your marketing efforts. 

With studies showing that 73% of executives don't believe that marketing drives demand and revenue, we marketers have to make sure that we can prove the ROI of our marketing efforts.

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do.

In this 12-page cheat sheet, you’ll find:

  • Six marketing metrics that prove the value of your marketing efforts
  • Formulas and examples to help you calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them

Download our cheat sheet to show your boss the true value of your marketing.