Why do you need a CRM system?
Customers are at the heart of your business. A good CRM (customer relationship management) system is essential for managing them well. The way businesses communicate with their customers is changing every day and CRM systems are following suit, becoming more intelligent than ever.
Without a CRM system, you might struggle to keep track of all your customers and opportunities. Perhaps your notes are disjointed and you’re forgetting to follow up your sales leads. It’s easy to lose critical information or forget to track it at all.
CRM systems pull in data from your website, emails, social media, marketing efforts and more. You can rest assured that the system is managing all your customer and prospect information. It will help you improve customer relationships, aiding customer retention and sales growth.
What does a CRM system offer?
View all your key data in dashboards. Insight on your customers, prospects, sales, marketing and more at your fingertips.
What are the benefits of a CRM system?
INTEGRATE YOUR CHANNELS
A CRM system compiles data from your website, phone calls, emails, sales work, marketing efforts and social media. Rather than manually attempting to combine your data and notes from different channels, the system does it for you. A CRM system allows you to manage these areas of your business using a single platform, too.
IMPROVED CUSTOMER SATISFACTION
Use the data your CRM system collects to give your customers what they want through personalised messages with targeted products, services and deals. In addition, multi-channel integrations enable you to communicate better with prospects and customers, providing better customer service.
TAKE THE HASSLE OUT OF ADMIN
Without a CRM system, those little bits of admin – whilst critical to the sales pipeline – can be sporadic and disjointed. This not only loses you time but also potential customers. A CRM system lets you record notes, follow-up reminders, sales calls and more, keeping everything in one place. On top of this, many of your repetitive, mundane tasks can be automated.
GET THE MOST FROM YOUR CUSTOMERS
With data on your customers’ spending habits, demographics and interactions with your business, a CRM system leaves you well-equipped get more from your customers. Use data to target high-value customers and jump on opportunities for cross-sells and up-sells.
UNDERSTAND YOUR CUSTOMERS BETTER
One of the best things you can do for your business is having a deep understanding of your ideal customers and what they want. With detailed data and analytics on your prospects and customers from your CRM system, you can make sure your brand, communications and marketing efforts are in line with what your contacts want.
COLLABORATE WITH YOUR TEAM
Many CRM systems are cloud-based, making it easy to share information between members of your team and collaborate. Remote working is made easier because you can access all the information you need on your customers, prospects, marketing efforts, sales pipeline and analytics from the cloud.
5 Reasons Why Your Sales People Won’t Use a CRM System
Download your free copy of 5 Reasons Why Your Sales People Won’t Use a CRM
Our free 12-page e-book will help you:
- Understand the difference between a bulky CRM and workable one
- Balance the C-suite and sales team reporting priorities
- Recognise the importance of data capture on mobile devices