A high email delivery rate is essential for your emails to make any impact. Your communications have no value if your emails aren’t reaching your contacts’ inboxes.
Additionally, emails generally offer a high ROI – making your email communications highly valuable for your business.
It can be difficult to achieve high delivery rates when there are so many hurdles to overcome. A poor sender reputation is the main cause of poor deliverability. Contacts ignoring or deleting your emails and long-term inactive contacts can all lead to a poor reputation.
At Flowbird, we work with our clients to keep sender reputations high. We do this by auditing deliverability, optimising targeting, analysing data and checking content. We ensure that your data, emails and campaigns are set up using best-practices that promise the maximum deliverability.
After all, the more inboxes your emails reach, the higher your open rates will be. Consequently, the higher your conversion rates should be.
If you have an e-commerce site, you have a wealth of unmissable opportunities for communicating with your customers in real-time.
It’s unsurprising that order confirmation emails have higher open rates than other emails. Therefore, utilising these types of emails as part of your wider communications is a no-brainer. By sending emails that have a high open rate, your reputation as a sender will improve. In turn, email service providers will begin to favour your emails.
This type of success goes beyond confirmation emails; it can work for emails across each stage of the purchase cycle including promotions, order updates and post-order review emails.
Abandoned shopping carts
If you’re an e-commerce site and you’re not already using abandoned cart emails, it’s time to start now. An email reminding a customer about the items in their shopping cart can be a useful prompt to encourage them to complete the checkout process. Use dynamic emails here to substitute in times and item details.
In addition to the wealth of email opportunities you have with your e-commerce site, our CRM platforms make it easy for you to attribute which of your marketing efforts are leading to purchases on your site.
Reach Thousands Of Visitors
Inbound marketing involves many disciplines, and using email is a vital component. Flowbird can provide expert assistance to any firms that are seeking to establish fruitful online relationships with their customers, and having regular email contact is a great way to achieve this. But it has to be done well, so consulting inbound marketing experts is the best way forward.