To nurture a lead, you need to have a clear objective of what you are trying to achieve. Do you want to them download more information to establish specific interest or book a meeting with your sales team?
Once the objective has been set then using a combination of emails, SMS messages, social media post or remarketing, you guide the lead through the process to your ultimate goals. Once this have been achieved, you can then progress them onto the next objective.
At Flowbird, we review every lead situation and build automations that guide the prospect through the buyer’s journey. This could be an auto responder when a piece of content is downloaded from your website, through to a long term nurture campaign for leads that not quite ready to purchase just yet.