Marketing Automation

//Marketing Automation
Marketing Automation2018-11-04T19:04:39+00:00

As a Marketing Automation Agency, marketing automation is at the very heart of what we do. Everyday we are building automation campaigns for our clients. At Flowbird we love automation. It means saying goodbye to mundane, repetitive tasks, and saying hello to having the time to work with data and develop campaigns that really make an impact. However, it does more than simply make your lives easier. It also means you can meet the high expectations of your contacts.

We’re all familiar with the inbox overload: we’re bombarded day after day with emails. Some of them are useful; others are not. With a bit of automation, dynamic content and behavioural tracking, you can be sure that your contacts are receiving emails that are useful to them, at a time that is convenient.

Automation works alongside your lifecycle marketing to send relevant, personalised communications to your contacts. After the initial set up, you’ll find your time freed up to spend on the tasks that require real brain power. Use your new-found time to be creative and strategic, developing campaigns to help you acquire, engage and retain your customers.

The Perfect Sales Cycle Process

Re-engage

Re-engage Unconverted Leads

Re-engage with leads that haven’t bought from you yet - these leads have the lowest risk but have the highest potential of return.

Re-engage Unconverted Leads

Re-engage with leads that haven’t bought from you yet – these leads have the lowest risk but have the highest potential of return. By tracking these leads and marketing to them in a personalised way you can re-engage and bring them back into the sales funnel.

Capture

Capture New Leads

A missed opportunity is always your biggest expense! Capture all your lead information into 1 powerful management platform.

Capture New Leads

A missed opportunity is always your biggest expense! Capture all your lead information into 1 powerful management platform.

Systemize

Systematise Sales Conversion

Create the perfect customer lifecycle and increase your revenue. If you get X number of leads and convert Y% to customers you’ll generate £Z revenue.

Systematise Sales Conversion

Create the perfect customer lifecycle and increase your revenue. If you get X number of leads and convert Y% to customers you’ll generate £Z revenue.

Referrals

Get Referrals

It’s hard to get a better lead than one that has been sent from a strong referral! Referrals are an excellent resource for business but it’s about doing enough and communicating the right message to get those referrals coming in.

Get Referrals

It’s hard to get a better lead than one that has been sent from a strong referral! Referrals are an excellent resource for business but it’s about doing enough and communicating the right message to get those referrals coming in.

Upsell

Upsell Existing Customers

Increase your upsell as a result of your marketing efforts - keep a handle on your customers by keeping in regular contact.

Upsell Existing Customers

Increase your upsell as a result of your marketing efforts – keep a handle on your customers by keeping in regular contact.

Purchase

Make It Easier To Purchase

Optimise your customer experience, track what people are doing and how they are engaging with your product.

Make It Easier To Purchase

Optimise your customer experience, track what people are doing and how they are engaging with your product.

Nurture

Long Term Nurture

People buy when they are ready, not when you’re ready to sell! Automation allows you to nurture prospects and customers through the sales funnel.

Long Term Nurture of Prospects and Customers

People buy when they are ready, not when you’re ready to sell! Automation allows you to nurture prospects and customers through the sales funnel. By automating this process, it gives you more time to spend on the qualified leads.

Traffic

Generate New Traffic

Increase your website traffic through your advertising and marketing efforts. Start tracking your visitors, capture lead information and start sending targeted information based on their interests.

Generate New Traffic

Increase your website traffic through your advertising and marketing efforts. Start tracking your visitors, capture lead information and start sending targeted information based on their interests.

Why Use Automated Marketing Tools?

Implementing marketing automation in your business will have fantastic economic results. Automation tools can drive down the cost of marketing and managing your customer relations, minimising the need for human intervention. In the process, automated marketing packages free up the minds of your staff to act creatively and decisively, instead of being bogged down in mundane operations that can be carried out by software. Staff can then be free to analyse the data produced by our software, refining their marketing channels and building lucrative relationships with high value clients.

Marketing Automation Technology

Manage Customers With Cutting Edge Automation Software

Automation enables firms to micro-manage their customer relations like never before. Sales leads can be collated to easily navigate client databases, and each individual client can be automatically placed in a category based upon their sales potential. Elements of customer support can also be automated, delivering useful responses to common queries without the need for manual interaction.

Most importantly, customers can be provided with messaging that is tailored to their needs, based upon knowledge about their past purchasing behaviour. With data about their personal and behavioural data, you can build up a detailed picture of who your contacts are – every single one of them.

IMPLEMENTING MARKETING AUTOMATION

Promote Your Brand Identity Automatically

With that knowledge of your customers, Flowbird’s automation solutions can help to create a distinctive, reputable online brand without the need to focus on every individual Tweet or blog posting. With automated blogging, your content can be posted at regular intervals, and at times when they can achieve maximum exposure. Every blog or video that you create can also be automatically posted across your social media channels, amplifying its power.

Any communications that you send out as part of e-mail marketing campaigns can also be automatically personalised, creating a bond between individual customers and your firm, and promoting repeat purchases in the process.

Customer Growth Discovery Process

Keep Your Sales Effort Slick

Sales teams can also be provided with automated schedules, so that they never miss an appointment, reply to all customer queries promptly and chase up invoices as quickly as possible. With Flowbird’s automation software, small and medium sized firms can benefit from the responsiveness provided by large sales teams, even if they only have a few staff. It’s all a matter of working efficiently, and taking advantage of the latest inbound marketing techniques provided by Flowbird’s suite of marketing automation tools.

DELIVERING FLOWBIRD SERVICES
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