In the digital age, focusing all your efforts on outbound marketing is no longer an option if you want to succeed. Endless phone calls, networking in conferences, cold coffee in boardroom meetings – who really has the time?
These days, everyone has their own website. A well-maintained website should be more than enough to bring business to you. Leave the tireless outbound marketing to the side and focus your efforts on inbound.
Are you up to the challenge?
The key to inbound marketing
The most important aspect of inbound marketing is to have a great website that is kept up-to-date with fresh, interesting content. You don’t need to be a web genius to create engaging content. However, these hobbies might help…
6 Weird Hobbies That Will Make You Better At Inbound Marketing
Many of us do a bit of blogging in our spare time, but did you know it can help increase your client base? Writing regular blog posts is an easy way to keep your site regularly updated with new content.
To keep things interesting for yourself, your blog posts don’t need to be strictly business. Enhance your posts with personal anecdotes and gentle humour to achieve a friendly tone that keeps people coming back to read more.
Photography is another popular pastime that can help boost your business. Keep your camera or smartphone handy and aim to take one picture per day. Edit and upload relevant snaps to your website to keep it looking fresh and appealing. These easy and regular updates will keep your hit counter rising.
Reading can be a bit of a love-it-or-hate-it hobby. However, regardless of whether we think we enjoy reading, all of us spend a lot of time doing it. Whether it’s the morning newspaper, a book you’re engrossed in or the content of your Facebook feed, opportunities to read are everywhere.
By reading other companies’ websites, blogs and social media content, you can improve your knowledge of the industry. Regardless of how much you already know, keeping up-to-date with current thoughts, trends and ideas is vital. It will help improve your inbound marketing strategies by ensuring you’re on top of what's going on in your industry.
Social networking has become part of our everyday lives - almost a reflex. But don't dismiss it just as a hobby: Twitter and Facebook are great ways to grow your business.
You may want to set up accounts for your business. Alternatively, you can link your personal pages to your company website. Either way, using your blogging and photography skills, you can use social media to bring clients and customers to your site with regular updates. Learn your way around social media as a business to promote your company and grow your network.
Here's how to go the extra mile: become a movie star. Even the most basic modern mobiles have video recording capability. Shooting videos is a fresh, modern way to introduce yourself and your business.
Videos give off a personal touch. They make potential clients and customers feel like they know you and can trust you. As with the other hobbies listed above, you barely have to lift a finger. Upload your videos to your company website and your visitors will come to you.
Learn how to use marketing automation software
Finally, we'll leave you with a bit of a cheat - marketing automation software. These programmes will monitor the needs of your business and alert you when something in your company is missing. Whether it's an unpaid invoice, unusual levels of staff sickness, or a change in visit rates to your website, it will suggest a timely solution to help you get on top of the problem. A simple way to make sure you stay on top with minimum effort.
Blogging, photography, reading, social networking, movie-making and marketing automation are all hobbies you can use to improve your inbound marketing efforts. Most importantly, ensure you're regularly updating your website with fresh and engaging content to keep your website visitors coming back for more.
To learn more about how to improve your inbound marketing, contact us at Flowbird today.