Starting an eCommerce business

Shopping online has become a necessity rather than a luxury in the current world. It’s also more convenient to able to do your shopping at the comfort of your couch. The ever-increasing number of online shoppers means that starting an eCommerce business is an excellent investment in this age. However, starting and maintaining this type of business is no walk in the park. But with the advancement in technology, achieving this goal has been made possible. Nevertheless, it’s a flexible and cost-friendly business to invest in. In this article, we discuss some of the vital guidelines to start an eCommerce business successfully.

Decide On A Suitable Product

Your first step would be to make an informative decision on which product will work for you. Select a product that would work best for your business. After making this decision, do a market evaluation on the goods to know if they will sell. Research on techniques entrepreneurs employ to validate their ideas.You should choose products that you love. Someone else out there would most probably like them as well. Target particular customers and find out their market needs. An excellent online business sticks to a specific product rather than selling various items like cooking utensils and car parts. Choosing products that you are passionate about will make your business more exciting to engage in, thus prompting commitment.

Come Up with a Business Name and Business Model

After deciding on a product for your online business, the next step is coming up with a name. Create a unique name that relates to the goods you’re selling. Use the appropriate channels to ensure the name you choose doesn't belong to an existing company. After coming up with a name, you'll have to register your business's full details with the government. It's also wise to trademark your business name to protect your brand.
It would be best if you also decided how you'll conduct your business. The business model you choose will be the beginning of a promising future. The are several business models which include:• Business to business (B2B) this a type of business where you sell your products online to other businesses. • Business to consumer(B2C) this model is the most embraced one. It involves businesses selling goods to consumers.

• Consumer to consumer (C2C) this model entails consumers making online transactions between each other. An intermediary platform manages this transaction.

• Consumer to business(C2B) is a type of online business where consumers sell their services to businesses.

The type of model your choose will go a long way in ensuring success in your business.

Select a Legal Status

The legal status of your business is how the government perceives your online shop. It means declaring to the government the business owner, the taxpayer and where the profits end up. You can register as a Sole trader, partnership, limited liability company and limited liability partnership.

Select a Platform

This stage is very critical for the success of your business. You'll need to choose a well-established eCommerce platform for your business. Several platforms are available like Odoo, which are simple to operate and are trusted by millions of users. Odoo is also one of the most affordable and provides you with several customisation options that would come in handy as you move to the next level. The platform you choose should be reliable with a proven track record since it’s where you build your website.

Create a Business Plan

After conceiving your business idea in your head and scribbling down some few notes, you formalise it. Document a plan manifesting your mission and the future of your business. This plan shows your targets and how you want to achieve those goals. The details should be precise with realistic goals.

Design an Exciting Homepage and Product Pages

The first impression is always vital in any business. Your homepage should be appealing enough to make customers want to explore more when they visit your online store. Make sure your homepage has attractive colours with exciting features. The logo design should also be eye-catching. Different hues create various emotions. Do thorough research on which colours are more inviting. Exhibit some few product images on your homepage with professionally taken photos.  It would help if you also came up with a detailed homepage that is convenient for a customer.

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