What can a CRM System do for a company?

CRM system

All businesses thrive on the same principle of customer satisfaction. Since the customer is king, the success or failure of the business significantly depends on the rapport created between the client and the company. For a small enterprise, customer management is possible through simplistic tools like spreadsheets. However, as the firm grows, it can be…

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The 3 Biggest Disasters in CRM History

The 3 Biggest Disasters in CRM History

Customer Relationship Management, or CRM, sounds new-fangled but although the term ‘CRM’ is certainly new, the concept is as old as time itself…well, certainly as old as trade is, the first recorded example of which happened over 20,000 years ago in what is now known as Papua New Guinea. As an entrepreneur yourself, you know…

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