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When it comes to customers, there’s a lot we could talk about.

At Flowbird, our focus is on acquiring, engaging and retaining customers – so a lot of our content will cover this.

Acquiring customers

A customer will begin as a stranger and then become a lead. We focus our efforts on the process that takes place as a lead becomes a customer.

This can involve email marketing, marketing automation, content marketing, streamlining sales processes and more.

Engaging customers

At Flowbird, we believe that one of the most important aspects of the customer lifecycle is ensuring that contacts don’t fall off your radar after they’ve become customers. There are a number of ways to make sure this doesn’t happen.

We usually recommend a series of welcome emails or an onboarding process. This will vary business to business but the aim is to give your new customers a good first impression of your business.

Retaining customers

This is one of our favourite topics to talk about! As you may already know, a retained customer is cheaper than a new one. We’re all about maximising your existing resources and your existing customers is a perfect example.

There are lots of things you can do to retain customers. You might consider a dedicated loyalty scheme or exclusive customer perks. Whatever you do, maintain communication with your customers and make them feel valued.

Keep an eye out for our blogs and articles based around acquiring, engaging and retaining customers.

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