Marketing Automation Means What? We Explain the Basics

Marketing Automation Means What? We Explain the Basics

At Flowbird, we use marketing automation day in, day out. However, it can seem like a foreign concept to the outside world. What does marketing automation mean? How should you use it, and what are the benefits? Put, marketing automation automates your repetitive marketing processes whilst collecting data on your contacts. It allows you to…

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3 Marketing Automation Failures And How to Avoid Them

3 Marketing Automation Failures And How to Avoid Them

Marketing Automation Failures Why Do Companies Fail to Clean Up Their Email Lists? Marketing automation could be incredible. It could make businesses ultra-efficient and make scheduling a breeze. It could allow staff to focus on meeting clients’ needs instead of worrying about routine tasks. But all too often, it doesn’t. Recent history is littered with…

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