Marketing Automation Means What? We Explain the Basics

Marketing Automation Means What? We Explain the Basics

At Flowbird, we use marketing automation day in, day out. However, to the outside world, it can seem like a foreign concept. What does marketing automation mean? How should you use it and what are the benefits? Put simply, marketing automation automates your repetitive marketing processes, whilst collecting data on your contacts. This allows you…

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3 Marketing Automation Failures And How to Avoid Them

3 Marketing Automation Failures And How to Avoid Them

Marketing Automation Failures Why Do Companies Fail to Clean Up Their Email Lists? Marketing automation could be incredible. It could make businesses ultra-efficient and make scheduling a breeze. It could allow staff to focus on meeting clients’ needs, instead of worrying about routine tasks. But all too often, it doesn’t. Recent history is littered with marketing…

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