At Flowbird, we use marketing automation day in, day out. However, to the outside world, it can seem like a foreign concept. What exactly is marketing automation? How should you use it and what are the benefits? Put simply, marketing automation automates your repetitive marketing processes, whilst collecting data on your contacts. This allows you
From self-driving cars to automatic health monitors, automation continues to change the way we live. However, many small and medium companies fail to realise that automated marketing tools can change their business prospects right now. There is no need to wait for the future to arrive. You can automate many areas of your marketing efforts using
Funnel marketing plays a key part in the sales process. But what is this technique all about, and how can you use it to your advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The "funnel" refers to the "sales funnel". This is a term used by marketing gurus to model how
