Marketing Automation Means What? We Explain the Basics

Marketing Automation Means What? We Explain the Basics

At Flowbird, we use marketing automation day in, day out. However, to the outside world, it can seem like a foreign concept. What does marketing automation mean? How should you use it and what are the benefits? Put simply, marketing automation automates your repetitive marketing processes, whilst collecting data on your contacts. This allows you…

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Why Should Your Company Use Automated Marketing Tools?

Why Should Your Company Use Automated Marketing Tools?

From self-driving cars to automatic health monitors, automation continues to change the way we live. However, many small and medium companies fail to realise that automated marketing tools can change their business prospects right now. There is no need to wait for the future to arrive. You can automate many areas of your marketing efforts using…

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What Is All This Talk About Funnel Marketing?

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Funnel marketing plays a key part in the sales process. But what is this technique all about, and how can you use it to your advantage? Funnel Marketing: A clear-sighted way to visualise the customer experience The “funnel” refers to the “sales funnel”. This is a term used by marketing gurus to model how customers…

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