Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you when they’re seeking reviews, comparing pricing, or researching offers.
Increasingly, people end up on websites after encountering a brand on Facebook or clicking on a link in a Twitter feed. The more platforms on which you are present, the more you will turn up in search results, especially now that social is a part of search engine algorithms.
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. To help you identify the key social media channels where you should be present and how to optimise them for lead generation. Enjoy the read!