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The Complete Beginner’s Guide To Marketing Automation
Marketing automation has become increasingly popular in recent years. It's an invaluable tool for marketing, but it can seem like a minefield for small businesses. In this guide to marketing automation, we'll uncover what it
A Cheat Sheet For Creating Buyer Personas
Buyer personas are depictions of your typical customers. Each buyer persona will include information on areas such as age, job title, pain points, obstacles and priorities. The make-up of a buyer persona will vary from company
What Would The World Be Like If Marketing Automation Didn’t Exist?
It's a big question. Marketing automation has its benefits both for businesses and consumers. Life would be very different without it. As a consumer, you encounter marketing automation every day. The emails you receive,
Where Do Blogs Fit Into The Buyer’s Journey?
Inbound marketing is on the rise and quickly becoming the foundation of many companies' marketing strategies. As a result of this, blogs are more prominent than ever. It's vital that your blog is aimed
The Secret To Making Marketing Automation Systems Affordable
'Why are marketing automation systems so expensive?' we hear you ask. Luckily for you, we're going to share our top secret tip for making marketing automation systems affordable for your small business. Marketing automation platforms
