Learn from poor email marketing videos
It's vital to find a balance between educational content and entertaining content and that's something that many of the worst email marketing videos of all time simply failed to do.
In fact, you don't need a how-to video to show you the way to launch an effective email marketing campaign. A CRM (customer relationship management) system can simplify the entire process and help you to get the results you really want.
Instead of writing off videos, you can learn how to use them as a marketing tool. Flowbird has the expertise and technology to help you create a wide range of efficient and easy to implement strategies that work for you.
How can you create a campaign that has the desired results?
A CRM system can help you target specific subscribers and create appealing email and video content that they will be happy to receive and, more importantly, that they will want to open. Adding embedded videos or animations to product pages has been shown to increase conversions by up to 150%, so the impact they might have on email marketing communications can't be understated.
Flowbird CRM systems can help you to utilise this incredibly valuable tool to its fullest extent.
Make email video links work for you
In the B2B sector, email marketing campaigns that include video or animated content are used to generate leads. However, using emails as a form of cold calling is one of the most common mistakes made by marketers. Avoid videos that go for the hard sell approach; email marketing campaigns should aim to build on your initial contact and instil trust and confidence.
Flowbird can implement a CRM system that will compile information on prospective customers so that you can send unique email and video content that is of real value to them.
A customised system
Your aim is to improve relationships with your existing customers, increase sales, and generate new leads. CRM automation systems automatically keep track of your interactions with prospective clients. Not only does this ensure that you don't send duplicate content, it enables you to pinpoint the emails that have been most successful.
You can customise your approach by including video content that is dynamic, catchy and appealing. If you don't want to use embedded video there are other options.
Let CRM automation systems guide your next move
Once you've selected your preferred recipients, it is important that you don't overwhelm them with content. Many emails simply contain too much. Too much detail, too many calls to action, and unnecessarily long video links. You won’t lose subscribers by keeping things simple. An email that is short and to the point is preferable to one that your reader isn't sure is relevant to them.