Why is maximising leads important?
The success of your small business relies on your ability and those that you employ to manage cash flow, minimise expenses and maximise time and resources. When you maximise the value of your leads, you can identify the right offer, deliver with excellence and gain happy customers who refer you to their friends and colleagues.
The decision to maximise the value of your leads helps improve every metric described above. From cash flow management to resource allocation, the right strategy can help improve the overall health of your business. Perhaps more importantly, it allows you to serve your customers and potential customers better.
The Value of Follow up
Everyone starts out with the same number of contacts on their list, zero. Your list will grow as you provide value, advertise, gain social traction and earn referrals. If you’re currently not following up with your leads, don’t feel bad. You’re in the majority. Most small businesses cite follow-up as one of the ten top sales and marketing challenges that they have according to the customer survey.