Video blogging has emerged as an innovative and exciting lead generation tool for promoting your business. It’s an easy and engaging way to inform people about exactly what it is that you do.
There is nothing quite like communicating with your customers face to face. A video blog (or vlog) will help you reach thousands – even millions – of potential customers. Let’s have a look at how to use video blogging to generate business.
The visual basics
Firstly, you need to get the basics right. You may well have an interesting and engaging personality and some great content ready for your video blog. But if the video is poorly shot, dimly lit, or the camera is pointing at your torso rather than your lovely face, it just isn’t going to have the impact you’re hoping for.
There are a few vital things you will need to create a visually appealing video blog: good video blog editing software, a good quality camera and a microphone. You should also make sure you’re looking presentable and the space around you is tidy and inviting.
If in doubt, consider hiring a professional filmmaker to shoot and edit your video blogs – that way you can be sure you’re getting it right. However, many users prefer a personal, handmade feel to a vlog because it gives it an air of authenticity and a companionable nature.
After getting the visuals right, you need to make sure that you have something to say. Write a script if you need to! Add some jokes if that’s your style. Be natural. But above all make sure that you’re clear on your message and how to get it across.
Whether you are introducing your business with an initial post or showcasing a new product, it is important to be clear about what it is you want your viewers to take away from the latest vlog. Use pictures and other visuals if it helps!
Timing your vlog posts
Once you have established a following for your vlog, make sure to post new video blogs regularly so that your followers don’t drift away. One good thing to do is to look at the stats page of your website and see what times of day people are most likely to visit. You can time your video blog for the days and hours that will have the most impact.
A vlog posted at 3 am on a workday morning when most people are sound asleep is unlikely to be immediately picked up by your followers. However, one that is timed for a Monday evening, when everyone is home from work and looking for ways to relax on the internet, is likely to be more of a hit.
Engage with users by replying to comments, or incorporating some of their comments on your previous blog into your next video. By doing this, you will build up a committed and interested set of visitors eager to watch your next video blog.
So there you have it! Happy vlogging.
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