What is a sales calculator?
A sales calculator is a tool useful in customers‘ journey and can direct them to the bottom of the sales funnel. This interactive tool can be used to calculate customer-based data and generate a customised experience. Therefore, calculators can help provide answers to specific issues that clients have and generate enormous value. A potential customer will develop an interest in the brand since they will consider it an expert.
As with other areas of business, not everything will flow easily. These calculators need to have a dialogue with the audience to learn of their pain points and offer valuable information. The process of interacting with the audience will increase the efficiency of the tool. Many customers find themselves in a dilemma of either hiring your service or not.
A calculator that shows potential ROI can help you convince the customer to work with what you offer. It is important to make sure that this content has a responsive design and a light design since any complexity indication can scare the customer. Therefore, all the processes need to be carried out strategically, using the best and most reliable interactive content creation tool.
Reasons for using sales calculator
It is crucial to know that these sales calculators don’t generate results if there is no structured content strategy ranging from understanding buyer persona to knowing their motivations. Thus, you can use this interactive tool to optimise your sales and marketing front departments. The fact that a calculator is an interactive tool will collect user‘s submitted results, which will offer you insights to understand your audience well; hence, you will know the best way to communicate with your clients.
For example, you have a pipeline company and create an interactive calculator to help customers presume sales goals and your overall sales pipeline. The sales pipeline is important in your business since it shows what you’ve been doing all along.
Another reason why you should use an interactive calculator is that it offers high virtualisation potential, which will increase your site‘s organic traffic. Also, it will increase the chances of being cited by other websites hence affecting your SEO directly and positively.
Working with an interactive calculator allows your department to deal with more qualified and educated leads efficiently. It is easier for customers to open up to sales representatives when their problem is well understood. The ability to calculate solutions will make customers even more willing to cooperate.
Using a virtual assistant
The use of an interactive person digital assistant can be the last piece to close a deal. It is very important when you apply it to the bottom of the sales funnel. Consider your company‘s sales goals are to sell content marketing solutions to a company that wants to expand lead generation. In this case, the customer knows the solution but has a fear of investing in your service.
An interactive personal digital assistant can solve the uncertainty by prospecting the number of leads to be acquired with the investment hence convincing the customer. Marketing calculators are versatile and can generate customised responses making them the best tool to use in every sale funnel stage to deliver varied content.
How to use an interactive calculator
These calculators are straightforward to use. You only need to input all known data, and the rest will be computed immediately. It is not a must to fill all the fields to the bottom.
Ensure you have the right calculator since there are several in the market. The type of calculator to use will depend directly on the buyer’s persona-specific characteristics and the stage of the involved funnel.
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