Have you ever had that moment where you have just hit send on a marketing email, only to realise your email contained a broken link or a typo? How embarrassing, right? These silly mistakes happen a lot easier than you think! But, we have all done it at some point. We might be email marketing experts, but the odd mistake still happens! How can we prevent these from happening?
We at Flowbird live by the test send.
The platforms we use, ActiveCampaign, SharpSpring and Hubspot, allow you to send test emails before the real deal goes out, allowing opportunities for mistakes to be spotted. To avoid making these mistakes, we have compiled a list of our top seven tips to check before hitting that final send.
This could be your worst nightmare if you are trying to generate leads with your email marketing. We recommend clicking on every single link in your test send, ensuing it leads you to the correct page, make sure it loads correctly without any errors.
This is a common one, forgetting even to put a link where we intend behind that CTA image.
We use Grammarly for every piece of content that goes out. It prevents any slip-ups! Spelling errors can look unprofessional.
- How do your images look?
- Are they stretched or squished?
- Overwhelmingly large?
Did you remember to associate alt text with them when they don't render? Check to make sure your images are displaying the way you want them to, and if not, adjust accordingly.
When you view the email in an inbox, make sure the formatting looks like you intended. If things look wonky or out of place, fix them before sending. Things can vary between email providers, so test across multiple platforms. Gmail, Outlook, Hotmail.
Subject Line/Sender Name
You want your emails to look like a human, not a robot sent them! Are you using your company name (Flowbird) or the name of a person at your company (Jason Rainbird) as the sender? Emails sent by a real person are more likely to be opened than ones sent from a company name. The subject line is also essential, and we recommend using 50 characters or less, so it doesn't get cut off!
Look on different devices.
Test the email to see for yourself! Different browsers, email clients, and devices (mobile or desktop) can display your email differently. Test the email on every option to save yourself the trouble of inadequate formatting.
Email Marketing for the Rest of Us
Email marketing is a powerful tool that small businesses can and should master. It also happens to intimidate many small business owners.
They often fear it will bite them in the end — whether in the form of a mistake in a broadcast, as a massive drag on their time, or some other horrible, imagined outcome.
We've heard it said a thousand times, many small business owners say, "Email marketing is dead; I don't need to do email." The truth is, email remains one of the most powerful tools in a marketer's toolbox.
But like any power tool, you must use it correctly, or it can present significant problems. In the back of their heads, many small business owners know that if they let down their guard, bad email practice can jeopardise their business, so they justify their fear by saying that it doesn't work.
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