What Will the Inbound Marketing Industry Look Like in 4 Years?

What Will the Inbound Marketing Industry Be Like in 4 Years?

inbound marketing industry

However, by looking at past and current trends, we should be able to put together some pictures of what the inbound marketing industry will look like in just 4 years’ time.

Inbound marketing in the next four years

Inbound marketing is a relatively new technique that’s quickly been taken on-board by more and more companies. One thing we are almost certain of is that inbound marketing will become more mainstream.

When the big corporations realise how smaller companies can compete at their level, they will snap up inbound marketing in no time. If you are already involved in the marketing of one of these larger companies, you are likely already testing the waters of inbound.

As well as becoming more mainstream, the inbound marketing industry is likely to branch out into other, more traditional sectors, such as manufacturing and distribution. It will no longer be an approach taken solely by online businesses.

Again, if you are in one of these industries, you may already be taking on some inbound marketing techniques to gain an advantage over your competitors.

Changes in technology will change inbound marketing

As mentioned above, predicting technology changes is notoriously difficult. There are, however, some trends that we can already see. Google is constantly adapting its mechanisms, taking a greater focus on how people are searching.

Many users call on Google to find answers to questions. Consequently, Google is actively changing its technology to better reflect a question and answer structure. Savvy content managers are therefore adjusting their website content to present more question and answer type structures on their websites.

The proliferation of platforms used for inbound marketing

The number of channels that customers use to find out about and engage with your company will only increase. Blogs, social media platforms, websites and mobile sites will continue to appear and multiply. Each will have its own subtle nuances, demanding carefully crafted content to make the most of the media.

That said, there is bound to be a move away from ‘keyword-stuffing’ and other dubious SEO practices. More of a focus will be on genuinely useful information, which can only be good news.

Automation in inbound marketing

That proliferation of platforms will increase the time needed to spend on your inbound marketing activities. This will require a more strategic and automated approach. Technologies like HubSpot will become ever more important. They will help ensure your inbound marketing strategy is properly and consistently managed. It is therefore likely that such solutions will become increasingly widespread.

The future

To sum up, inbound marketing will become more important, more widespread and more complex. It will require a more structured approach, which will require greater use of technological solutions to deliver the desired results. At Flowbird, we offer technological solutions to help you get the most out of your inbound marketing efforts. Contact us today to find out more.

Discover proven yet often overlooked lead generation strategies

Sales-driven organisations would agree that the most crucial objective is to generate leads. Nevertheless, only one in ten marketers say their lead generation efforts are highly efficient and effective.

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Lead generation

At Flowbird, we focus on optimising the customer life cycle. Without lead generation, the life cycle can’t flow. Once converted, leads can become life-long customers of your business.

Although lead generation is essential, you must know what to do with your new prospects to make the most of them as potential customers. Flowbird can help you with sales conversion, re-engagement campaigns, lead nurturing, streamline your sales process, deliver to your customers, sell up and make referrals.

30 Best Lead Generation Tips