Inbound marketing is a proven way to improve the efficiency of online sales strategies. It can enhance the revenues of eCommerce vendors across a wide variety of sectors.
At Flowbird, we provide a wide range of inbound marketing services which can revolutionise the way online sellers operate, raising them to a new level of success and profitability. These stretch from search engine optimisation to customer relationship management, home page design and email marketing. However, having strong analytics in place is crucial to a successful inbound marketing strategy as well. Here’s why.
Analytics keep you informed about your sales performance so that you can improve revenues
An online business is only as strong as the data that it collects. Without a well-designed system of metrics in place, a company will have no idea whether their marketing system is actually making a difference.
At Flowbird, we monitor a wide variety of metrics, providing the tools to analyse. The findings of these analyses are used to formulate effective inbound sales strategies. These strategies are then analysed in the future, producing a virtuous circle of constant analysis and improvement.
Successful online marketing is not a single investment, but an ongoing process that ends only when the company ceases to operate. It requires that the right metrics constantly deliver usable data and that companies never let their attention waver.
What kind of data can inbound marketers analyse?
Traffic is obviously a key metric for companies seeking to maximise their sales. This is the raw volume of visitors to a particular site.
Skilful inbound marketers can divide a site’s traffic into the individual pages on the site and find out how long visitors spend on each page. With this information, they can optimise the site’s design so that more visitors are converted into sales.
Analysts also gather information about how long visitors spend on the site to find out whether their designs are really attracting attention. They monitor what percentage of visitors go on to make a sale. This is a key measure of how effective a company’s marketing techniques are.
Skilled marketing analysts can monitor whether web users are talking about a firm’s campaigns and products. They can log the number of inbound links. This is is a vital metric as inbound links help with SEO rankings.
When email-based CRM strategies are in place, analysts can see how many recipients have ‘clicked-through’ and visited the site, helping to fine-tune future email contact. They can also check up on metrics like the rate of customers who unsubscribe from email lists or social media feeds.
Why does analysis matter to online businesses?
Inbound marketers cannot succeed without having high quality information at their fingertips. A marketing system can be thoroughly designed with beautiful web pages, SEO optimisation, strong content and a quality product, but slight errors can lead to low visitor numbers and poor CRM performance.
With the right analysis, errors are minimised. Companies can adapt to changing circumstances as market demand alters. The end result is that a company’s return on investment will be constantly optimised, instead of leaking away into marketing strategies that fail.
At Flowbird, we seek to make our clients succeed using the data you need and the analysis that matters.