At Flowbird, we use marketing automation day in and day out. However, it can seem like a foreign concept to the outside world. What does marketing automation mean? How should you use it, and what are the benefits?
Marketing automation automates your repetitive marketing processes whilst collecting data on your contacts. It allows you to maintain regular, relevant communication with your prospects and customers without having to do much. Before implementing marketing automation, you need to ensure that the strategy is custom-designed to meet the needs of your business.
An automated marketing strategy should involve your website and other digital applications, such as social media. A good design will be made up of many components.
An automated approach can help you build relationships with prospects and customers. For example, you can set the system up to send your contacts birthday messages, welcome emails, or highlight special sales or events. It can also fire off automated actions whenever you update your website, add blog posts or initiate campaigns.
The software will collect information on your contacts, including their demographics, preferences and interactions with your business. Use this data to send highly targeted content to your contacts using email marketing, social media and even SMS messages.
The system can notify your sales team when a contact interacts with your business in a specific way. Use this feature to follow up with prospects promptly. Of course, any automated system is only as good as those maintaining it. You must keep databases and records up-to-date and mailing lists clean. It will help you utilise your marketing automation system to the full.
One of the significant advantages of automating your marketing is improved efficiency. You won’t need to depend on manual and repetitive processes, resulting in errors or omissions. Instead, the marketing process will become more streamlined and subject to less human error.
You can track potential customers and analyse their buying behaviour, and it’s easy to segment and profile customers and contacts. It allows you to target your marketing efforts precisely and precisely. When you opt for the right automated system, your return on investment (ROI) will quickly become apparent.
Not only will automation enable you to tailor the content you send, but it will also help you optimise your timing. It will help ensure that every new customer has a successful purchasing experience with your business. Keep track of customers through the buying cycle and liaise with your sales and customer service teams. It will also enable you to keep their details up-to-date. Please find out more about marketing automation or contact us today.