Email Marketing Hints and Tips

Download our guide: ‘Email Marketing – Hints & Tips’

No matter what happens in the world of digital communication, there is one constant – email marketing. Contrary to annual predictions that email marketing has peaked, the numbers tell a different story.

Saying this, a successful marketing strategy takes work and there is no one-size-fits-all. You need to build your campaigns carefully and monitor their effectiveness.

This e-book will you help you to:

  • Grow your email list
  • Reduce your unsubscribes
  • Integrate email marketing with the rest of your marketing
  • Improve deliverability
  • Segment and personalise your emails

Email marketing should support your lead generation and conversion efforts. It should increase your sales cost-effectively. Your email marketing strategy needs to be tailored to generate leads and minimise unsubscribes.

This e-book contains many hints and tips to help you optimise your email marketing. It will show you how to implement a successful strategy and make an impact on your contacts.

Email marketing

Email marketing cannot be approached in isolation; it needs to fully integrate with your wider marketing strategy.

With email marketing being so effective, consumers’ inboxes are filling up. This is why segmentation and personalisation are vital. Each email should be highly individual, compelling recipients to open and find out more.

Email marketing can be incorporated into all stages of the customer lifecycle. It can be used as part of sales conversions, re-engagement campaigns, lead nurturing, customer satisfaction, upselling and referrals.

At Flowbird, we help our clients incorporate email marketing into their CRM and automation strategies.