No matter what happens in the world of digital communication, there is one constant – email marketing. Contrary to annual predictions that email marketing has peaked, the numbers tell a different story.
Email marketing should work to support your lead generation and conversion efforts. It should increase your sales cost effectively. In this eBook we elaborated on key ways that you can carry this out:
- By growing your email list and reducing the number those the unsubscribe.
- By integrating your email with the rest of your marketing efforts.
- By improving your ability to deliver and ensuring that your subscribers receive your communication.
- By segmentation and personalisation.