Email marketing cannot be approached in isolation; it needs to fully integrate with your wider marketing strategy.
With email marketing being so effective, consumers’ inboxes are filling up. This is why segmentation and personalisation are vital. Each email should be highly individual, compelling recipients to open and find out more.
Email marketing can be incorporated into all stages of the customer lifecycle. It can be used as part of sales conversions, re-engagement campaigns, lead nurturing, customer satisfaction, upselling and referrals.
At Flowbird, we help our clients incorporate email marketing into their CRM and automation strategies.