
Founder and lead consultant. Sets direction, asks the clarifying questions, and keeps outcomes front and centre. Also known for “setting direction” with his drone squadron—favourite hobby, travels everywhere with at least one in the boot.
We map your motion first—then shape objects, fields, automation and reporting so adoption feels natural. Platform-agnostic. Outcomes first.
Trusted by teams across finance, tech and services.
Origin story
We kept seeing the same pattern: smart teams wrestling with tools that didn’t match their motion. Projects launched with excitement, then slipped into spreadsheets and side-systems. We started Flowbird to flip that: map the motion first, then shape objects, fields, automation and reporting so adoption feels calm.
“Clarity before clicks. When teams see the whole motion, the tooling becomes obvious.”
Platform-agnostic. We fit the CRM to your motion, not the other way round.
Short feedback loops; value lands early and momentum stays calm.
What we do
We start with your sales & service motion—before a single field is built.
Objects, automations and dashboards follow—platform-agnostic, outcome-led.
Weekly drops, calm handovers, and light-touch adoption support.
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Our mission
We exist to make CRM calm, clear, and unmistakably human.
CRM should empower people, not exhaust them. We design for clarity and adoption, so your team stays confident and in flow.
No noise, just focus—everyone knows what matters and what’s next.
Predictable progress over drama—systems that reduce stress.
Scale with confidence—sustainable processes, not quick fixes.
Independent, outcome-led, and documented—so the system is truly yours.
Team & culture
Founder and lead consultant. Sets direction, asks the clarifying questions, and keeps outcomes front and centre. Also known for “setting direction” with his drone squadron—favourite hobby, travels everywhere with at least one in the boot.
Heads up delivery and the technical team—smooth projects, tight SLAs and clean hand-offs. Football mum at heart: if she’s not organising squads and kick-offs around Kent, she’s replying to emails from the touchline between cheers.
Connects platforms cleanly—data models, syncs and automations that stay reliable under load. Off duty he’s usually walking Snowy, the unofficial QA tester who insists every journey has a repeatable route.
Works with high-value clients over the long term—growth plans, smooth implementations and coaching that sticks. Rules CRM like a monarch: calm authority, decisive roadmaps, and zero court drama.
Our evolution
We help our first handful of businesses build CRM processes that actually fit their people and teams.
Outgrowing the kitchen table, we take a space in Kent to bring clients in and collaborate face-to-face.
Our team deepens its expertise with HubSpot, bringing inbound and CRM under one clear process.
Joined the Partner Advisory Council, shaping the roadmap alongside Pipedrive’s product team.
Covid accelerates our shift to flexible working—supporting clients across UK and EU time zones.
Welcomed new specialists in delivery and support—strengthening our ability to ship weekly with confidence.
Proud to support local businesses and the Kent community.
Hundreds of companies supported; platform-agnostic builds that prioritise clarity, adoption and reporting.
Confidence from day one
Independent, outcome-led CRM for sales & service teams.