Flowbird Independent CRM team in Kent

About Flowbird — calm, practical CRM

We map your motion first—then shape objects, fields, automation and reporting so adoption feels natural. Platform-agnostic. Outcomes first.

Pipedrive • HubSpot • HALO • Make Outcome-led, week-by-week

Trusted by teams across finance, tech and services.

Origin story

Why Flowbird exists

We kept seeing the same pattern: smart teams wrestling with tools that didn’t match their motion. Projects launched with excitement, then slipped into spreadsheets and side-systems. We started Flowbird to flip that: map the motion first, then shape objects, fields, automation and reporting so adoption feels calm.

“Clarity before clicks. When teams see the whole motion, the tooling becomes obvious.”

— Jason Rainbird, Managing Director & Principal Consultant
Outcomes over tools

Platform-agnostic. We fit the CRM to your motion, not the other way round.

Week-by-week shipping

Short feedback loops; value lands early and momentum stays calm.

Jason Rainbird
Jason Rainbird • Managing Director & Principal Consultant

What we do

Calm CRM, clear outcomes

Map

We start with your sales & service motion—before a single field is built.

Shape

Objects, automations and dashboards follow—platform-agnostic, outcome-led.

Support

Weekly drops, calm handovers, and light-touch adoption support.

Want the detail? Explore our services →

Our mission

We exist to make CRM calm, clear, and unmistakably human.

CRM should empower people, not exhaust them. We design for clarity and adoption, so your team stays confident and in flow.

Clarity

No noise, just focus—everyone knows what matters and what’s next.

Calm

Predictable progress over drama—systems that reduce stress.

Growth

Scale with confidence—sustainable processes, not quick fixes.

Trust

Independent, outcome-led, and documented—so the system is truly yours.

Team & culture

People you’ll actually work with

Jason Rainbird — headshot
Jason Rainbird Managing Director

Founder and lead consultant. Sets direction, asks the clarifying questions, and keeps outcomes front and centre. Also known for “setting direction” with his drone squadron—favourite hobby, travels everywhere with at least one in the boot.

Emma Everest — headshot
Emma Everest Client Services Director

Heads up delivery and the technical team—smooth projects, tight SLAs and clean hand-offs. Football mum at heart: if she’s not organising squads and kick-offs around Kent, she’s replying to emails from the touchline between cheers.

Roshan Rai — headshot
Roshan Rai Lead Integration Engineer

Connects platforms cleanly—data models, syncs and automations that stay reliable under load. Off duty he’s usually walking Snowy, the unofficial QA tester who insists every journey has a repeatable route.

Rebecca Alksnitis — headshot
Rebecca Alksnitis Commercial Director

Works with high-value clients over the long term—growth plans, smooth implementations and coaching that sticks. Rules CRM like a monarch: calm authority, decisive roadmaps, and zero court drama.

Our evolution

Milestones at a glance

10+ years delivering CRM Hundreds of companies supported Patron — Kent Invicta Chamber (2024) Pipedrive PAC (since 2020)
2010s
First client projects delivered

We help our first handful of businesses build CRM processes that actually fit their people and teams.

2014
Moved into our first office

Outgrowing the kitchen table, we take a space in Kent to bring clients in and collaborate face-to-face.

2017
HubSpot partnership begins

Our team deepens its expertise with HubSpot, bringing inbound and CRM under one clear process.

2020
Pipedrive PAC membership

Joined the Partner Advisory Council, shaping the roadmap alongside Pipedrive’s product team.

2021
Remote-first working adopted

Covid accelerates our shift to flexible working—supporting clients across UK and EU time zones.

2022
Team doubles in size

Welcomed new specialists in delivery and support—strengthening our ability to ship weekly with confidence.

2024
Kent Invicta Chamber Patron

Proud to support local businesses and the Kent community.

TODAY
Independent, outcome-led

Hundreds of companies supported; platform-agnostic builds that prioritise clarity, adoption and reporting.

Confidence from day one

Trusted by teams across industries

Independent, outcome-led CRM for sales & service teams.

HubSpot Pipedrive Make HALO CRM Surfe Flowbird brand mark