About
Most CRM problems are not CRM problems.
They are data problems, systems problems and process problems in disguise. Flowbird was built on that observation, and everything we do follows from it.
Most CRM problems are data problems, systems problems and process problems in disguise. Flowbird is a data-first CRM agency in Ashford, Kent, built on that observation, and everything we do follows from it.
Why Flowbird exists.
Most CRM agencies sell platforms. They implement a CRM platform like HubSpot or Pipedrive, hand it over, and move on. What happens six months later, when the data has degraded, the automation is misfiring, and the team has stopped trusting the system, is someone else's problem.
Flowbird was built to be the firm that fixes that, and the firm that prevents it. We work in live systems, not in proposals. We carry the context of a client's specific stack across every change. And we stay.
130+ data engagements. 15+ sectors. Fixing what others missed since 2013.
- 130+ data engagements delivered, cleaning, migrating, enriching and auditing CRM data across more than a decade of client work
- 15+ sectors served, from financial services and manufacturing to professional services, education and healthcare. The data problem is universal
- HubSpot Solution Partner, accredited by HubSpot to implement and support the platform, and measured on what clients get out of it rather than on setup alone
- Platform-agnostic by design. We are partners in HubSpot, Pipedrive and Workbooks, and we work with and integrate Salesforce where a client already runs it. We follow the data, not the tool
How we work.
We do not start with a platform recommendation. We start with an assessment of what is actually wrong and what fixing it is worth. Then we prioritise by commercial value, not technical neatness. Then we engineer the fix. Then we measure the outcome against where we started. That sequence works whether the engagement runs for ninety days or for years.
Diagnose before prescribing
Most engagements fail because the brief is wrong. We spend the first conversation understanding what is actually happening, not pitching what we can do. The answer is usually different from what was asked for.
Fix what exists before replacing it
Replacing a CRM is expensive, disruptive and occasionally correct. Most of the time the system is fine. The data is not. We fix the data first and only recommend a platform change when the evidence clearly supports it.
The last stage is where the value is
Most projects are abandoned after go-live. We stay while people get used to it, because adoption, not implementation, is where the commercial value actually lands. Our managed service is built around that belief.
Small team. Senior people. You work with the people doing the work.
Jason Rainbird, Managing Director
Jason founded Flowbird on a straightforward observation: most CRM problems are data problems in disguise. Businesses invest in platforms, build automations, and train their teams, then wonder why the reports still cannot be trusted and the system quietly gets abandoned. He built Flowbird to fix the bit everyone skips: the data underneath. His focus is the gap between what a CRM promises and what it delivers, and what it takes to close it.
Rebecca Alksnitis, Commercial Director
Rebecca works with businesses at the point where technology meets commercial reality, where a well-configured CRM either becomes part of how a team sells, or quietly gets abandoned in favour of spreadsheets and habit. Her job is to make sure it becomes the former. Her focus is the distance between a CRM that is configured and a CRM that is actually used, and what it takes to close it.
Emma Everest, Client Services Director
A CRM project that starts well but loses momentum halfway through delivers half the value. Emma's job is to make sure that does not happen. She manages the delivery process from onboarding to completion, keeping clients informed, keeping the team coordinated, and keeping the work on track when the inevitable complications arrive. Her focus is the space between a project being signed off and the results being felt, and making sure nothing important gets lost in between.
You can meet the rest of the team on the Meet the Team page.
The data problem is not specific to one industry. But some sectors know it better than others.
Financial services, manufacturing, professional services, construction and real estate, technology, education, healthcare, marketing and creative, transportation and logistics, energy and utilities, and retail.
If your sector is not listed, the data problem probably still applies. Talk to us.
This is not a niche problem. It is the majority experience.
- 76% of CRM users say less than half of their data is accurate and complete (Validity, 2025)
- 37% report losing revenue directly as a result of poor data quality (Validity, 2025)
- 13% of organisations are fully ready for AI, and 64% struggle to centralise their data (Cisco AI Readiness Index, 2025)
- 30% of B2B customer data degrades every year (Datamatics)
If any of these numbers resonate, it is worth a conversation.
What we are not.
We are not a platform reseller. Our advice is not shaped by which partnership generates the most commission. We will recommend HubSpot when HubSpot fits. We will recommend Pipedrive when Pipedrive fits. We will build FlowFlex when neither fits. And we will tell you honestly if the answer is to fix the data first rather than buy a new system.
Who we are partners with.
HubSpot Solution Partner, Pipedrive Elite Partner, Workbooks partner and Make.com partner.
Start with a discovery call.
Before any work is proposed, Flowbird establishes where you are starting from, and it begins with a free call. Where the question is your data, the CRM & ERP Opportunity Audit then tells you what is broken, what it is costing you, and what should be fixed first, whether or not you go on to work with us.