Born from a simple observation. Most CRM problems are data problems in disguise.

Not a platform reseller. Not a generalist agency. A data-first CRM specialist.

We diagnose before we prescribe. We start with what is actually in the system before recommending anything. And we only recommend what we know will work, because we have already looked at what is really there.

We work with growing UK businesses, typically those where the CRM exists but the data inside it cannot be trusted. We are platform-agnostic. Our recommendation is always based on what is right for the client, not what is easiest for us. If you already have a system, we would rather improve it than replace it.

130+ data engagements. 15+ sectors. Fixing what others missed since 2013.

• 130+ data engagements delivered, cleaning, migrating, enriching and auditing CRM data across more than a decade of client work
• 15+ sectors served, from financial services and manufacturing to professional services, education and healthcare. The data problem is universal
• HubSpot Solution Partner, accredited by HubSpot to implement and support the platform, and measured on what clients get out of it rather than on setup alone
• Platform-agnostic by design. We are partners in HubSpot, Pipedrive and Workbooks, and we work with and integrate Salesforce where a client already runs it. We follow the data, not the tool

The data is the system. Everything else is built on top of it.

Diagnose before prescribing

Most engagements fail because the brief is wrong. We spend the first conversation understanding what is actually happening, not pitching what we can do. The answer is usually different from what was asked for.

Fix what exists before replacing it

Replacing a CRM is expensive, disruptive and occasionally correct. Most of the time the system is fine. The data is not. We fix the data first and only recommend a platform change when the evidence clearly supports it.

The last stage is where the value is

Most projects are abandoned after go-live. We stay while people get used to it, because adoption, not implementation, is where the commercial value actually lands. Our managed service is built around that belief.

Small team. Senior people. You work with the people doing the work.

Jason Rainbird, Managing Director

Jason founded Flowbird on a straightforward observation: most CRM problems are data problems in disguise. Businesses invest in platforms, build automations, and train their teams, then wonder why the reports still cannot be trusted and the system quietly gets abandoned. He built Flowbird to fix the bit everyone skips: the data underneath. His focus is the gap between what a CRM promises and what it delivers, and what it takes to close it.

Rebecca Alksnitis, Commercial Director

Rebecca works with businesses at the point where technology meets commercial reality, where a well-configured CRM either becomes part of how a team sells, or quietly gets abandoned in favour of spreadsheets and habit. Her job is to make sure it becomes the former. Her focus is the distance between a CRM that is configured and a CRM that is actually used, and what it takes to close it.

Emma Everest, Client Services Director

A CRM project that starts well but loses momentum halfway through delivers half the value. Emma's job is to make sure that does not happen. She manages the delivery process from onboarding to completion, keeping clients informed, keeping the team coordinated, and keeping the work on track when the inevitable complications arrive. Her focus is the space between a project being signed off and the results being felt, and making sure nothing important gets lost in between.

You can meet the rest of the team on the Meet the Team page.

The data problem is not specific to one industry. But some sectors know it better than others.

Financial services, manufacturing, professional services, construction and real estate, technology, education, healthcare, marketing and creative, transportation and logistics, energy and utilities, and retail.

If your sector is not listed, the data problem probably still applies. Talk to us.

This is not a niche problem. It is the majority experience.

• 76% of CRM users say less than half of their data is accurate and complete (Validity, 2025)
• 37% report losing revenue directly as a result of poor data quality (Validity, 2025)
• 13% of organisations are fully ready for AI, and 64% struggle to centralise their data (Cisco AI Readiness Index, 2025)
• 30% of B2B customer data degrades every year (Datamatics)

If any of these numbers resonate, it is worth a conversation.

We will tell you if we are the wrong choice.

If a team is not selling, a better CRM will report the same numbers more accurately. If the real constraint is capacity, improving the flow of work to people who are already at capacity changes nothing except how visible the backlog is. We are also the wrong choice if you want an agency that agrees with the brief, because most of the value in the first conversation comes from disagreeing with it where the evidence says otherwise.

Twenty minutes. No preparation. A straight answer either way.

We ask how the system is set up now, where things feel harder than they should, and what you have already tried. You leave with a clearer view of what is actually wrong and what the sensible next step is, whether or not that step involves us.

Start with a conversation, or read how we work.