Meet The Flowbird Team - CRM Agency | Software Automation Agency

Leadership

Jason Rainbird

Founder & Managing Director

Jason founded Flowbird on a straightforward observation: most CRM problems are data problems in disguise. Businesses invest in platforms, build automations, and train their teams, then wonder why the reports still can't be trusted, and the system quietly gets abandoned. He built Flowbird to fix the bit everyone skips: the data underneath. Fifteen years of working with growing businesses taught him that the intelligence needed to make better decisions is almost always already there; it just needs cleaning, connecting, and structuring to become usable.

Focus: His focus is on the gap between what a CRM promises and what it delivers, and what it takes to close it.

Rebecca Alksnitis

Commercial Director

Rebecca leads Flowbird's commercial relationships and works directly with clients on CRM adoption, sales process design, and making sure the systems Flowbird builds actually get used. She has seen enough CRM projects fail at the adoption stage to know that the technology is rarely the problem. Getting the process right before touching the platform is where she starts.

Focus: Her focus is the distance between a CRM that is configured and a CRM that is actually used - and what it takes to close it.

Emma Everest

Client Services Director

Emma runs client services at Flowbird, overseeing onboarding, delivery coordination, and the day-to-day relationships that keep projects moving. She has a straightforward measure of success: clients should always know where their project stands, what is coming next, and that someone is paying attention to the details so they do not have to.

Focus: Her focus is the space between a project being signed off and the results being felt - and making sure nothing important gets lost in between.

Capability Leaders

The Specialists Behind the Systems

Behind every Flowbird project is a group of specialists responsible for designing, building, and delivering the systems that allow revenue to flow clearly through a business.

Gopika Kumar

Head of Client Services

Gopika leads Flowbird’s client services function, helping organisations receive clear guidance and consistent support as their systems evolve. She works closely with clients to build trusted partnerships and long-term confidence in the way their teams operate.

Focus: Client partnerships, CRM adoption, long-term system success.

Abi Smith

Head of Projects

Abi leads Flowbird’s project delivery, ensuring CRM and automation work moves forward with clarity and structure. She helps translate client processes into practical, well-designed implementations that teams can adopt with confidence.

Focus: Project delivery, implementation planning, operational structure.

Louis Tomlinson

Head of RevOps

Louis helps organisations understand how revenue moves through their systems and where operational friction appears. He connects strategy with practical execution, supporting clearer revenue operations and thoughtful, sustainable growth.

Focus: Revenue operations design, growth systems, operational clarity.

Roshan Rai

Principal Solutions Engineer

Roshan leads the technical design and engineering behind Flowbird implementations. He specialises in building reliable integrations, automation, and infrastructure that allow systems to work together cleanly and scale with confidence.

Focus: Integrations, automation architecture, technical system design.

How Flowbird Delivers

A Clear Structure Behind Every Project

Flowbird projects are designed to move with clarity. Each engagement combines strategic thinking, structured delivery, and technical implementation — so clients are supported by the right people at the right stage of the work.

Client Services

Client Services ensures communication stays clear and relationships stay strong. This function helps clients feel supported, understood, and confident throughout the project.

Projects

Projects turns plans into delivery. This function keeps work structured, coordinated, and moving forward with clear ownership and practical momentum.

RevOps

RevOps helps define how revenue should flow through the system. This function brings structure to processes, ownership, reporting, and operational clarity.

Engineering

Engineering builds the technical foundation. This function designs the integrations, automation, and infrastructure that allow systems to work together reliably.

The result

Together, these functions allow Flowbird to design and deliver revenue systems that are clear, practical, and built to scale without chaos.

The Wider Team

Specialists Across the Business

Behind every Flowbird project is a wider team of specialists supporting delivery across operations, consulting, engineering, and sales. Together, they help keep projects moving clearly, systems running reliably, and clients supported at every stage.