We offer solutions to help you reduce the losses in your business using sales and marketing automation.
What is your priority?
- focus on sales enablement with CRM consultancy
- focus on converting more leads
- focus on prioritising and making leads sales-ready
- focus on traffic generation
If you have a CRM platform we can work with you to deliver a solution. If you have no CRM in place then we can advise and help implement a solution to your specific needs. We believe that if you repeat something more than three times, you should consider automating it. Simple processes such as following up prospects, welcoming new customers and asking customers for referrals can be automated with CRM automation software.
Think about these questions to see if our services are right for you.
- Do you lose business due to poor follow up processes?
- Are your sales and marketing automation processes lacking?
- Are your sales leads going cold due to a lack of nurturing?
- Do you spend a lot on lead generation but not seeing a return?
- Do you need to generate more new business?
- Are you heavily reliant on spreadsheets to run your business?
- You don't have a single 360° view of your customers?
Did you answer yes to any of the questions?
We can optimise your sales process and help your sales and marketing teams collaborate. As a result, you will be able to nurture your sales leads more effectively, increasing your revenue and growing your customer base.
By introducing a solid customer relationship management structure, giving you a complete view of your leads, prospects and customers, you ensure that your lead generation spend is effective. Existing leads are nurtured, customers are retained and you generate new business.
Acquire, Engage and Retain Customers and Prospects
Are we a good fit for your business?
How to Choose the Right Sales Enablement Technology
There is an array of software and tools available to help managers effectively implement their sales enablement strategies, each suited for different organisational needs. Instead of making work easier for your sales team and increasing your revenue, the wrong choice of technology could be a resource-consuming bug that will retard the growth of your enterprise.
So how do you go about deciding on the sales enablement technology that fits your company best?
To make it easy for you, divide it into two steps:
- Select the core systems and peripheral tools.
- Connect the Core and the peripheral tools as seamlessly as possible.
Selecting the Core and Edges
The core is the collection of foundational systems through which all the organisational data on content, customers, and contacts are centralised. These systems include your Content Management System (CMS), Marketing Automation Platform (MAP), Customer Relationship Manager (CRM), etc. It, therefore, goes without saying that you should take your time when choosing your core.
Since it will probably be there for the long haul, you want something that works well with other systems without requiring constant changes. This is not to say that you cannot change the core system – we help organisations do this all the time. However, it is hard, and due to the disruptions to your normal operations, this is not something you want to make a habit of doing.
Once your core is in place, your next task is to choose the appropriate tools that will assist in the implementation of your strategies and process. These are the edges. Since these tools are more flexible and can be easily changed and updated, this is where you should be aggressive, experimenting with innovative technology till you get the full functionality needed to achieve your sales enablement strategy.
You must however ensure that all your peripheral system is in proper sync with your core systems, and this brings us to step number two.
Connecting the Core and the Edges.
When mixing and matching different solutions to get the best functionality, be careful not to compromise on the seamless operation of the system. If you patch together a collection of different point solutions, you must be ready for higher maintenance demands on your tech stack to prevent inconsistencies. Since the sales in most companies rely on data from their CRM as the source of business truth, you should do everything to eliminate inconsistencies that would cripple the strategy implementation.
Businesses are therefore faced with a trade-off to make: You could select the top-performing tools for each of your business aspects and deal with the high maintenance and inconsistencies, or you could choose one system that does everything optimally. If you choose the first option, ensure you have one system that all teams can look to as the source of truth.
If you feel the all-in-one solution is the best for you, or if you are still not sure, this is a HubSpot portal you are in right now. Feel free to look around and see if you will find something that suits you.
