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Insights for manufacturers and distributors

Practical guides for managing directors on revenue from existing customers, management visibility, efficiency and connected systems.

Flowbird's insights answer the questions managing directors of UK manufacturers and distributors ask about their customer and order information: how to grow revenue from existing customers, how to see the business clearly, how to cut the administration between systems, and how to connect the CRM to the ERP without replacing either. Browse by theme, or search every article below.

Guides

Start with the questions managing directors ask.

Guide 1 · Revenue growth
How manufacturers and distributors grow revenue from existing customers
Where the extra revenue sits, what the ERP already knows about each account, and a five-step way to put it in front of account managers.
9 min read
Guide 2 · Revenue growth
How to spot customers who are buying less before they leave
The buying changes worth watching, how to rank the accounts that matter, and a monthly review checklist.
8 min read
Guide 3 · Management visibility
How an MD gets one view of pipeline, orders and invoiced revenue
Why the CRM forecast and the ERP figures disagree, which system should own which number, and what a one-page view contains.
8 min read
Guide 4 · Operational efficiency
What rekeying between CRM, ERP and accounts costs, and how to stop it
Where customers, orders and invoices are typed twice, how to put a number on it with your own figures, and what to connect instead.
8 min read

Every article

The full archive, newest first. Search covers the text of every article, not just the titles.