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What is best written B2B content for your website?

As a B2B business, you can use various written content formats to engage your audience and promote your brand. In this blog, we'll explore somemail-marketing-for-the-rest-of-us-1-1e of the most popular types of written content and provide examples to help inspire your next project.

Blog Posts

Blogging is a fantastic way to share your knowledge and expertise with your audience while driving traffic to your website. By creating valuable content that answers common questions or solves everyday problems, you can establish yourself as a thought leader in your industry. Plus, blog posts are versatile and can be repurposed in many ways, such as social media posts, email newsletters, etc.




Whitepapers are in-depth reports that explore a specific topic in detail. They typically contain original research or data analysis designed to educate readers on a complex issue or challenge. Whitepapers are a great way to demonstrate your expertise and authority in your industry.

Content Marketing Guide


Case Studies

Case studies highlight a specific customer's experience using your product or service. They provide real-world examples of how your company has helped others overcome challenges and succeed. Case studies can be incredibly persuasive in B2B, as they help potential customers see your value.

How a Leading Craft Retailer Drove Engaged Traffic with Earned Media



Infographics use visual elements like charts, graphs, and illustrations to communicate complex information in a more engaging and easy-to-understand way. They're great for sharing statistics, data, or other information that might be too dense or technical for a blog post.




Ebooks are longer-form pieces of content that explore a topic in-depth. They're typically more comprehensive than a blog post or whitepaper and can be designed to look and feel like a book. Ebooks are a great way to generate leads, as you can offer them as a downloadable resource in exchange for a visitor's email address.

Lead Magnet

No matter which type of written content you choose, making it engaging, informative, and valuable to your audience is essential. Creating high-quality content that resonates with your target audience can build brand awareness, establish thought leadership, and drive leads and sales for your business. Happy writing!