Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers
Email has been a constant presence in our lives for years. We use it to send and receive messages, share documents, and stay in touch with people worldwide. But as our inboxes continue to fill up with more and more emails, it can be difficult to keep up with everything. This is where email automation comes in.
Email automation uses technology to send emails to certain people at certain times automatically. This can save time, increase efficiency, and help you connect with your audience more effectively. So, let's take a closer look at the benefits of email automation.
Email automation can help nurture leads and foster stronger relationships with your subscribers. By sending automated emails triggered by certain actions, such as signing up for a newsletter or downloading a free resource, you can quickly and easily communicate with your audience and provide them with valuable information.
Secondly, email automation can save you time and energy. Instead of spending hours crafting individual emails, you can set up a series of automated messages that will be sent out at specific intervals. This means you can focus on other important tasks, like creating content or engaging with your audience on social media.
Thirdly, email automation lets you send personalised messages tailored to your audience's interests and preferences. With the help of data and analytics tools, you can target specific groups of people based on their behaviour or demographic information and send them messages that are more likely to resonate with them.
So, what are some examples of email automation in action? Here are a few:
When someone signs up for your newsletter or creates an account on your website, you can automatically send them a welcome email introducing them to your brand and providing useful information.
In addition to these examples, there are countless other ways to use email automation to improve your marketing efforts. But it's important to remember that while automation can be a powerful tool, it's not a substitute for genuine human interaction. It balances your automated messages with personalised, one-on-one communication to build lasting relationships with your audience.
Email automation can save you time, increase efficiency, and help you connect with your audience more effectively. By taking advantage of the technology available, we can create more personalised and targeted messages that resonate with our subscribers. And ultimately, good marketing is all about building relationships and providing value to our audience.
Get more leads and close deals faster with our refreshing new take on customer relations.
Dynamic content makes emailing easy. It means you can send tailored emails to your contacts without creating 101 different emails. By making emails dynamic, you can choose which images and content to substitute, depending on the recipient.
For example, let’s say you have a food-related business, and you’re sending out a ‘recipe of the week’ email. Using data you already have on your contacts, you can use dynamic content based on whether your contacts are meat-eaters, vegetarians or vegans.
Of course, to get it right, you need to have a wealth of data on your contacts, and it needs to be kept up-to-date. You will need to encourage contacts to input or update their details regularly. You can do this through emails, eCommerce checkout processes and forms for content downloads. Additionally, create dynamic emails using behavioural data. For example, use dynamic content for customer behaviour on your websites, such as purchases made and web pages visited.
If you have an e-commerce site, you have many unmissable real-time opportunities for communicating with your customers.
In addition to the wealth of email opportunities you have with your e-commerce site, our CRM platforms make it easy for you to attribute which of your marketing efforts are leading to purchases on your site.
If you’re an e-commerce site and not already using abandoned cart emails, it’s time to start now. An email reminding customers about their shopping cart items can be a useful prompt to encourage them to complete the checkout process. Use dynamic emails here to substitute in times and item details.
Unsurprisingly, order confirmation emails have higher open rates than other emails. Therefore, utilising these types of emails as part of your wider communications is a no-brainer. Your reputation as a sender will improve by sending emails with a high open rate. In turn, email service providers will begin to favour your emails.
This type of success goes beyond confirmation emails; it can work for emails across each stage of the purchase cycle, including promotions, order updates and post-order review emails.
Triggered messaging allows you to communicate with your contacts in real-time. Using the information on your contacts’ activity on your website, you can develop a picture of what your contacts are interested in. You can set up triggered, dynamic emails for abandoned baskets, recommended products and purchase confirmations. This allows you to interact with your contacts in a timely fashion.
How does it work?
Behind the scenes, your website can match visitor email addresses with the web pages they’ve visited. But, once a visitor has given you their email address, the system records their browsing history on your site. You can then use the information on their interactions with your website to tailor triggered emails.
Segment your contacts into those visiting particular pages or paying interest in certain products. Use these segmentations to trigger emails that upsell relevant products or services. Additionally, segment your contacts by their position in the buyer’s journey. You can then tailor your communications to be most appropriate to trigger their next actions.
Ultimately, triggered messaging enables personalised communications to be automatically fired based on your contacts’ interactions with your website. It works best when combined with segmentation and dynamic content.
We understand that data is not everyone’s favourite thing. We offer various levels of data services to help you keep on top of it – from general compliance to full audits.
Sometimes you need a large-scale intervention to keep you on track. We can offer bespoke packages to help with whatever assistance you need. We can check that you’re complying with legislation and following the best practices that will see you delivering successful campaigns. We provide full data management, database restructuring, or general assessments for some clients.
We offer training workshops for clients looking to understand their data. This can help ensure you stick to legislation and put your best foot forward regarding your campaigns.
An independent review can help identify challenges and issues that must be addressed. We will look at your practices and policies to identify areas needing improvement.
Are you concerned about running a marketing automation system yourself?
Don’t be. We use the system every day. We can assist you in using the software with our expertise. And not only that, but once an email campaign is set up, the system does all the work for you. The system is designed to enable you to manage your email marketing seamlessly – why not try it?