Email automation can help nurture leads and foster stronger relationships with your subscribers. By sending automated emails triggered by specific actions, such as signing up for a newsletter or downloading a free resource, you can quickly and easily communicate with your audience and provide them with valuable information.

Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This gives marketers and salespeople more time to work on projects that require their attention (or cannot be fully automated).