ActiveCampaign

Automation that feels human — and plays nicely with your CRM

We design journeys in ActiveCampaign that warm leads, support sales, and protect deliverability — all mapped to your CRM and motion.

Platform expertise CRM-first Compliance-ready

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Prefer to browse first? See common playbooks.

Partner

What we do in ActiveCampaign

We build journeys that respect timing and consent, align data with your CRM, and give reps the right context at the right moment.

Nurture & onboarding flows with smart branching
Segmentation & data model that mirror your CRM
Lead scoring & tasking to sales with context packs
Preference centre, hygiene, SPF/DKIM/DMARC alignment
Dashboards for pipeline impact and deliverability

Related: Lead Nurture · Email Automation

Playbooks

Proven flows we tailor to you

Problem-first drip

Short, useful emails with soft CTAs; branches on behavior.

Persona tracks
Stops on reply/book

Sales assist sequence

Tasks + templates to reps when signals spike.

Intent scoring
One-click tasking

Re-engage dormant leads

“We saved this for you” assets + social proof.

Fresh hooks
Low-friction CTA

Onboarding series

Teach, prompt, and get early wins; stops when goal hit.

Milestones
Usage-based nudges

Problem-first drip

We open with your prospect’s actual problem—not your features. Each note is short, skimmable, and ends with a soft next step. Branching handles replies, clicks, and non-opens so no one is nagged.

Persona-aware angles (role, pains, timing)
Educational micro-assets rather than hard asks
Stop rules on reply, book, or disqualify

We’ll tailor tone, assets, and cadence to your funnel and CRM reality—then hand you a play that earns trust and meetings.

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Sales assist sequence

When buying intent spikes, reps get a clear, one-click task with context and a ready template. No hunting through dashboards—just the next best action.

Lead intent from product usage + site behavior
Auto-generated email/SMS/LinkedIn templates
Push to CRM with outcomes tracked

We’ll tune scoring, timing, and tasks to match your motion so reps act while interest is warm.

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Re-engage dormant leads

We wake quiet accounts with value they actually wanted—saved content, small wins, and social proof—then make it effortless to re-enter your funnel.

Segment by last action and reason for drop-off
“Saved for you” and recap formats that earn clicks
Low-friction reply/book CTAs; snooze respected

You’ll get a reusable pack (copy + assets + rules) that fits your CRM and compliance guardrails.

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Onboarding series

Get new users to their first “win” fast. We pair milestone emails with usage-based nudges so momentum builds—and stops automatically once the goal lands.