Our Lead Nurturing Strategy Approach

We approach lead nurturing strategically, starting with your objectives. Before directing leads into the sales funnel, we work with you to consider a few essential questions. For example, what do you want your customers to do? Do you want them to download more information to establish specific interests? Or do you want them to book a meeting with your sales team? Or something else?

We’ll assemble a series of goals corresponding to your sales funnel. We then use a combination of emails, SMS messages, social media and remarketing to guide leads through the sales funnel to reach your goals. Your tailored plan is designed to progress leads toward one goal after another.

We can implement multiple campaigns for you, from autoresponders when content is downloaded from your website to long-term nurture campaigns for leads not quite ready to purchase.

We use powerful CRM and automation systems to manage lead nurturing. Here are some immediate benefits:

• We design your system to sort through leads so that you can focus on those most likely to become loyal customers.
• We also pre-build automations, so that you maintain regular communication with every lead.
• We set up automations to nurture leads, encourage them down the sales funnel, and reach your objectives.
• We start the lead nurturing process for every new lead you generate by letting them know how you will contact them and what you can offer.
• Where relevant, we create social media or a form-fill confirmation to explain briefly what your contacts should expect from you.
• We guide you to only offer what you can deliver. Never overpromise and your leads will stay engaged and loyal.

Nurturing leads and converting them into sales is the staple diet of successful businesses. We advise you on developing systematic lead management strategies so that your high-value customers don’t fall through the cracks.