01233 743 240

Nurture Your Leads, Grow Your Business

Turn interest into demand with customer journeys that deliver the right messages – a the right time - to inspire a purchase. Combine the power of your CRM with the personal touch of your team to build trust and create sustainable growth.

Book a Discovery Call

Why Lead Nurture Matters

Your potential customers are waiting to buy from you. A strong lead nurture strategy guides them from interest to purchase, as they understand your value and why your offer is what they need.

With a planned customer journey, you build your customer base, giving your team the information and tools they need to create conversation, handle objections, inform and educate your buyers.

With a system in place that responds to buying signals, your team brings intent to every conversation, understanding when customers are ready to purchase, communicating with consistency and tracking progress through your CRM.

Nothing is missed, no-one is overlooked. Reports and forecasting based on trusted data bring transparency and constant improvement. Your engagement improves and your customers understand that you’re a business they can trust.

Lead Nurture with a Difference

You’ll feel the Flowbird difference when we work together on your lead nurture programmes.

1 We Define Stages and Signals First

We start by mapping your sales lifecycle, identifying sales triggers and steps in your process that contribute to purchases.

2 We Build Content-Driven Journeys

Information and action combine in our email sequences, guiding your customers with relevant content that prompts engagement and sales.

3 We review and improve

Data-driven A/B testing, audience analysis and timings review, creates a cycle of constant improvement, based on real conversion data.

Book a Discovery Call

FAQ

Common questions

What platform do I need for a lead nurture process?

We work with your current platforms, using our automation and integration skills to maximise the impact of what you already have. We also work with a range of providers from HubSpot to Salesforce, Pipedrive and more. We’ll always recommend the right solution for your unique business.

How do you prevent over-emailing?

We agree frequency caps, build-in pauses when deals are under discussion and plan waiting times according to your customer profiles. Every message has a context and a purpose, so customers feel informed, not irritated.

Can different teams see what customers have received?

Always. We make sure your CRM platform works in harmony with your operational processes, so sales, finance and other teams have complete transparency. Everyone has the information they need before each customer conversation.

How soon we can we start?

We can start to plan your lead nurture journeys straight away, going live with your first customer interactions within a few weeks. We can then continue to evolve your processes, as we deal with any unique complexities you may have, and construct impactful work flows, template-driven conversations and data integration.

Our partners

Certified across leading CRM and integration platforms.