Industries
CRM and ERP Integration by Industry
CRM and ERP integration for UK manufacturers and distributors, built around how your sector sells: quotes and orders, reorders and repeat jobs.
Flowbird connects HubSpot and Pipedrive to the ERP, order and production systems UK manufacturers and distributors already run, so the sales team can see what every customer buys, and what they don't. The systems differ by sector, and so do the questions, so each sector has its own page.
Industries
Built for the way manufacturers and distributors sell.
Three sectors, each with its own systems, buying patterns and questions.
Which sector are you in?
- Manufacturing and engineering: machinery and industrial machinery, mechanical and industrial engineering, industrial automation, fabricated metal products and motor vehicle parts, plus consumer and building product manufacturers such as appliances and electronics, furniture, food and drink, and building materials. See manufacturing and engineering.
- Wholesale and distribution: wholesalers, importers and exporters, and building materials and other trade distributors. See wholesale and distribution.
- Packaging and printing: packaging and containers, printing, plastics, chemicals and textiles. See packaging and printing.
What do these businesses have in common?
Each sells to other businesses, often through merchants, dealers, stockists and installers, and keeps the real record of what each customer buys in an ERP such as Sage 200, Sage 50, Xero or Odoo. The CRM usually holds contacts and deals with no link to those orders, so the sales team cannot see which accounts are drifting until the customer tells them.
Connecting the two, with whichever integration tool suits the job, puts order history on the account record. The work starts with the CRM & ERP Opportunity Audit, which checks what your CRM data can carry and ends with a plain go or no-go.