Complex Integrations
Complex CRM integrations, built and maintained
Your systems should talk to each other. When they do not, Flowbird builds the integration, documents it and keeps it working through every change.
Flowbird builds and maintains integrations between the systems UK businesses actually run on, including the ones with no native connector, the ones where the native connector does not go deep enough, and the ones that were connected once and have been quietly failing ever since. We build them, document them and keep them working as each platform changes.
What does an integration failure actually look like?
Not always a broken sync. More often:
- Records appear in both systems with different data
- Someone spends Friday afternoon reconciling the two by hand
- An automation fires because the integration said the contact was new, when they were not
- A platform update in October broke something that was working in September
- Nobody knows which system is the source of truth
None of this is unusual. It is the normal failure state of an integration that was connected once and left.
How is a Flowbird integration different?
We carry the context across every change. When Flowbird builds an integration, we document how it works and why each decision was made. When HubSpot releases a new API version, we update the integration before you notice anything is broken. When your process changes, the integration changes with it.
This is the work an AI tool cannot do. It can answer questions about Make. It cannot log into your finance system, understand how it connects to your HubSpot portal, and fix the mapping that broke when your team changed how they categorise deals.
Which systems do we connect?
HubSpot, Pipedrive, Workbooks, ActiveCampaign, Make, Zapier, Salesforce, Microsoft Dynamics, Xero, Sage, NetSuite, Synergist, CloudTalk, Cognito Forms, WhatsApp Business, and most systems with an API.
If it has an API, we can usually connect it. If it does not, there is usually still a way, and we will tell you what it costs to keep running.
What have we connected for clients?
- Countrystyle Recycling. Flowbird reworked the HubSpot environment, connected it with Knack and Make, and built a tailored CPQ (configure, price, quote) process so quoting, customer data and service delivery could keep pace with growth. Read the case study.
- Estetica. Retention journeys connected across the clinic system, ActiveCampaign, chat enquiries and WhatsApp, so a patient's rebooking runs as one journey rather than four tools. Read the case study.
Where does this sit beside CRM Data Integration?
CRM Data Integration is about the data: one record per customer, kept in step across your tools. This page is about the connections themselves when they are bespoke, multi-system or business-critical, and about who keeps them working after go-live. Most integrations we build go on to be maintained under the managed service.
Tell us what you are trying to connect
We will tell you whether it is possible, what it would take, and whether Flowbird is the right team to do it. If you would rather see the whole picture first, a CRM Data Audit maps every system feeding your CRM and what each one is doing to the data.