A stronger CRM supporting £4.2m in business growth.

Flowbird reworked Countrystyle's HubSpot environment, connected it with Knack and Make, and built a tailored CPQ process so quoting, customer data and service-delivery workflows could keep pace with growth.

✦

£4.2mBusiness growth confirmed

✦

1,500+New customers onboarded

✦

40%Increase in trade lifts

✦

99.7%On-time service delivery

Countrystyle Recycling
Crm And Systems Transformation

THE SOLUTION

From enquiry to service delivery, one connected journey.

The solution linked the commercial promise to the operational reality: customer information in HubSpot, tailored quoting through Knack, and automated hand-offs through Make into service delivery.

✓One current customer view

✓Complex services standardised in quoting

✓Key operational hand-offs automated

✓Sales, commercial, logistics and service aligned

CRM

↔

KnackCPQ

↔

Automation

PROJECT OPERATING MODEL

Enquiry→CRM→CPQ→Automation→Service

KEY OUTCOMES

✦Faster Quoting

✦One view Customer data

✦99.7% On-time delivery

✦£4.2m Commercial momentum

OUR APPROACH

1Map

Review sales, brokers, key accounts, commercial, logistics and service processes.

2Reorganise

Restructure HubSpot and customer information around one current view.

3Build

Create a tailored CPQ process with Knack and Make alongside HubSpot.

4Improve

Support adoption and refine automation as needs developed.

THE RESULTS

✦FasterQuotingComplex requirements became easier to turn into accurate professional quotes.

✦One viewCustomer dataSales, account management and service delivery gained shared visibility.

✦99.7%On-time deliveryGrowth was absorbed without compromising service performance.

✦£4.2mCommercial momentumThe connected environment supported reported business growth.

Our customers have benefited from faster quotes, clearer communication and consistently high service levels, even as volumes and complexity has increased.

Tony Filson - Strategic Sales Director, Countrystyle Recycling

THE LASTING VALUE

A stronger operating model behind every customer commitment.

A Flowbird case study focused on the transformation, implementation and measurable operational value delivered for Countrystyle Recycling.