The Art of the Possible: What You Could Be Doing with Make.com (But Aren't Yet)

Most businesses don’t have a tech problem.
They have a connection problem.

The data’s all there. The tools are working (mostly).
But leads still slip. Time gets wasted. People repeat the same five manual tasks every day.

It’s not broken… but it’s definitely not smooth.

That’s where Make.com comes in.

Not just as another automation tool — but as a canvas.
A place to design the systems that support your business, not slow it down.

What is Make.com - really?

On the surface, Make.com is a platform that lets you connect different tools together and automate what happens between them. But that barely scratches the surface.

What makes Make different is this:

• It’s visual. You build workflows by dragging, dropping, and connecting — not writing code or deciphering logic trees.
• It’s flexible. It handles complex flows, branching logic, conditions, data mapping, and even HTTP/API calls.
• It’s powerful. Make can run thousands of operations per hour, manage error handling, and support serious scale. 

Where tools like Zapier can struggle with complexity, Make thrives.

So what can you build with it?

The short answer?
Pretty much anything you can imagine.

Here are just a few ideas that we’ve helped companies build - or could build in hours, not weeks.

For Sales Teams

• New lead from your website? Make enriches it with data, sends it to Pipedrive, notifies the rep on Slack, and sets the first follow-up task.
• A deal’s been quiet for 10 days? Auto-prompt the rep. If no activity is logged, escalate to the sales manager.
• Deal marked as “Won”? Trigger a welcome email, create a record in your invoicing platform, and alert onboarding.
  

   

For Ops & Finance

• Won deal in Pipedrive? Create a draft invoice in Xero, tag it with deal info, notify accounts, and update your forecasting sheet.
• Service ticket closed in Helpdesk? Push a feedback form to the client, and if NPS < 7, open a follow-up loop.
• Renewal approaching? Auto-remind the client 30 days out, tag the account manager, and send a Slack heads-up if they haven’t responded. 

For Marketing

• Contact downloads an ebook? Add to Force24, push to CRM, and update campaign engagement stats.
• Want a performance dashboard? Make can pull in data from ads, emails, and CRM into one smart spreadsheet.
• Need lead score logic? Build it based on interaction points across platforms — Make can do that too. 

Make is not a tool. It’s a layer.

Here’s the mindset shift we often help clients with:

Make isn’t “another tool.” It’s the layer that makes your existing tools work like a system.

Instead of asking,

“What else do we need?”
Start asking:
“What should happen when…?”

• When a deal is marked “Won”?
• When a form is submitted?
• When a payment fails?
• When someone stops engaging? 

If you can finish the sentence, Make can build it.

Why most Make projects stall (or never start)

The opportunity is big - but so is the blank page.

Here’s what usually derails things:

• ❌ Jumping into automation before fixing the process

• ❌ Over-complicating the flow before anyone’s used it

• ❌ Building in isolation (then wondering why no one uses it)

And that’s fair - Make is powerful, but without a strategy or structure, it can become “just another thing we tried.”

That’s where we come in.

At Flowbird, we help teams take a step back, map out the flow, and then build.
No fluff. No wasted hours. Just real business logic, made real.

What’s possible for you?

Most businesses we work with already have 3–5 automation opportunities hiding in plain sight.

They just need someone to ask:

“What’s the thing you keep repeating?”
“Where are deals getting stuck?”
“What would you do if you didn’t have to touch it again?”

That’s where it starts.

Want to explore what Make could do for your team?

Instead of pushing you into a one-size-fits-all automation, we start with one question:

What’s not flowing yet?

From there, we can help you:

• Map it out
• Build it right
• And test it live