Flowbird worked closely with Countrystyle Recycling to implement a more connected CRM and systems environment, reshaping processes to meet a growing customer base.
Retaining the HubSpot platform that the Countrystyle Recycling team was used to, Flowbird migrated systems and data into a new, improved HubSpot arrangement. Introducing new platforms including Knack and Make, we created a tailor-made professional quote process that supported quotes for even the most complex client requirements. This CPQ (Configure, Price, Quote) system reduced errors and automated workflows, building in efficiency and allowing the team to focus on client interaction.
With a single, reliable view of customers across sales, account management and service delivery now in place, teams had access to the same up-to-date information, improving decision-making and creating a better customer experience. Our work continued as the team embraced the new integrated and automated processes, with ongoing support available to guide employees and add in additional automation as customer needs grew.
Confident that customer interactions were being managed efficiently and effectively, the Countrystyle Recycling team were able to focus on growth. By the end of the year, their results were outstanding:
“The impact of our work with Flowbird was immediate and reached deeply into our organisation. Our customers have benefited from faster quotes, clearer communication and consistently high service levels, even as volumes and complexity has increased. Our team has been able to concentrate their time and energy where it can make the biggest difference. With this improved efficiency has come growth, and by future-proofing our customer-facing processes, we can focus on what we do best: helping our clients by handling, recycling and recovering resources sustainably.”
Emma Everest, Flowbird client lead for Countrystyle Recycling, shared her perspective. “When your business is growing quickly, processes that aren’t fit for purpose can become a real risk. Investing in the right CRM and integrations is not about technology for its own sake. It’s about giving your people the tools they need to deliver great service, at scale, every day. With the right foundations in place, Countrystyle Recycling has been able to support ambitious growth while maintaining exceptional operational performance.”
The partnership with Flowbird has helped Countrystyle Recycling build a platform for continued growth into 2026 and beyond, ensuring that sales, commercial, logistics and service teams are working from the same data, with the same priorities. If you’re starting to worry about weak spots in your customer interactions as your business grows, Flowbird can help. Contact the team to find out how.
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