If you’re running a business, you must ensure that all team members have the resources they need to do their jobs quickly, efficiently, and effectively. This is especially important for your sales team, which will need all the necessary tools to convert leads, close deals, and drive revenue.
Providing your sales team with everything they need to close deals - such as content, knowledge and information is known as ‘sales enablement.
Provide them with all these resources, enabling them to drive revenue for your business, which, let’s face it, is the endgame.
HubSpot software helps with sales enablement by giving your marketing and sales teams the tools to make that happen. It provides your marketing reps with materials such as conversation and product guides, videos and blogs to improve interaction with customers that will aid them in deciding whether or not they want to convert. Your sales team can then work with that marketing team to fill in any gaps in content or marketing to reach customers and sell to them most effectively.
The sales enablement strategies provided by HubSpot’s software solutions can be tailored to the needs of your specific sales team. This allows you to appeal to your target audience, drive sales, and close more deals than ever!
There are many aspects to sales enablement, such as:
1. Reporting and Analysis
HubSpot has created software systems for sales enablement that allow you to make the very most of your data - without overwhelming your reps with a tidal wave of information that can negatively affect productivity.
It does this by giving you the means to produce a standardised set of sales reports that include deals won or lost, leads generated and worked on, and all of the activities that your sales team has logged.
Sales enablement bridges the gap between your salespeople knowing which reports are relevant to your business and having the technical ability to create them themselves. So it’s a win-win.
2. Sales Content Optimisation
Every entrepreneur knows how important content creation is for their business, and, in most cases, sales produce just as much content as marketing does!
It’s not good just chucking out a load of a generic copy! Personalised content is key in moving leads through the buyer’s journey; however, every second your sales team spends on creating that content is time that isn’t spent on selling!
Sales enablement software optimises your sales content, making it super effective without taking time away from the critical act of selling. This is achieved by organising your company’s sales content and centralising it all in one location—content including your customer case studies, pricing and discount information, and any dirt—sorry, I mean ‘info’—you might have on your competitors.
But why is this content organisation so important?
Keeping everything up-to-date and in one place makes it easy to ensure that your content stays relevant to your target audience.
Another great feature of HubSpot sales enablement software is the ability to create standardised email templates (with space for customisation!) that your salespeople can access and quickly personalise for individual customers and clients - saving valuable time and increasing productivity.
3. Technology and Automation
Sales were a manual business in the past, but thankfully, many sales processes can be automated today, meaning your salespeople can sell faster and more effectively.
Some of the automation that can positively impact your sales include creating email sequences that can automatically trigger if a prospective client hasn’t responded within a given time.
This time-saving feature will save your sales team hours of unnecessary work in sending follow-up emails—time that could be better spent doing what you’re paying them for—selling!
Another great sales enablement tool is the ability to spark conversation with prospective customers the second they hit your website. Of course, I’m talking about live chat—a fantastic opportunity for your reps to engage with potential clients in real-time.
HubSpot takes this invaluable tool one step further by providing filtering criteria, allowing your reps to avoid wasting time with contacts who might not be the best fit, and having live chat boxes pop up only when a high-quality lead is in your sights.
Empower your sales team today by giving them all the right resources and tools to sell efficiently and effectively. This will boost your business revenue and increase your customer base and brand advocates. HubSpot offers all the sales enablement software you need to reach out to your leads and convert them into customers…so what are you waiting for?