Whether you manufacture plumbing components or sports equipment, knowing how to draw high-value customers into your sales funnel is essential. Here are some ways that small and medium-sized B2B firms can convert casual web browsers into loyal customers.
Create a Slick Sales Funnel to Ensure Efficient Lead Capture
There’s no point in creating high-quality content without a sales funnel to capture the hits that content creates. The sales funnel (sometimes known as the buyer’s journey) refers to the process users go through, from reading your blog or entering your site to learning about products, entering their details and making a purchase.
Ideally, all of these steps should be linked, where lead capture specialists can provide useful advice. Inbound marketing requires a sensitive approach to constructing web pages, considering how customers feel and the information they seek.
Take A Fresh Look at Customer Relations
At Flowbird, we are experts in devising innovative ways for companies to attract more leads and turn customers' interest into a reliable revenue stream using sales and CRM knowledge.
We can advise you on e-mail marketing, content creation, and lead capture strategies and help you find an e-commerce solution that suits your firm’s unique needs. The result will be leads, sales, and loyal customers—the ideal combination for sustainable online success.
E-mail marketing is one of the best ways to create a bond between your customers and your firm, but it needs to be done well. Professionally written, personalised messages can arouse interest and improve customer relations. Poorly thought-out marketing campaigns can turn clients off and ruin a firm’s online reputation, so enlisting expert e-mail marketers is essential.
Get Your FREE eBook Guide to Capturing Leads.
This free guide provides a three-step process for creating a lead magnet—a powerful piece of content that attracts your desired customers.
You’ll also find 19 proven lead magnet ideas you can use now. The guide covers the following:
- What a lead magnet is (it’s probably not what you think)
- Why you should use lead magnets
- How to start using lead magnets in your business
Download this e-series, and you’ll discover the following:
- The basics of lead scoring
- How to get to know your target customer
- How to map your sales process
- How to know when a lead is ready to buy
A Small Business Guide to Capturing Leads
This free guide gives you a 3-step process to create a lead magnet.