Customer data turned into consistent rebooking and retention.

Flowbird improved database health, introduced marketing automation and connected retention journeys with Estetica's clinic system, chat enquiries and WhatsApp.

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39%Average email open rate

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Always-onRetention and rebooking

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ConnectedClinic, marketing and messaging

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Less adminReduced manual follow-up

Estetica
Retention Automation And Rebooking

THE SOLUTION

Automation built around the client lifecycle.

The technology sits around the client journey rather than becoming the story: enquiry, booking, treatment, follow-up, rebooking and automated reactivation when a client becomes inactive.

✓Cleaner customer database

✓Automated follow-up and rebooking

✓Inactive clients identified for reactivation

✓Better visibility from enquiry to booking

ActiveCampaignMarketing automation

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Clinic Management SystemOperational system

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WhatsAppMessaging

PROJECT OPERATING MODEL

Enquiry→Booking→Treatment→Follow-up→Rebook→Reactivate

KEY OUTCOMES

✦Healthier Customer database

✦More Rebooking

✦Reduced Manual effort

✦Better Channel visibility

OUR APPROACH

1Clean

Review and cleanse existing contact data for more reliable segmentation.

2Automate

Build retention and rebooking journeys around the customer lifecycle.

3Connect

Integrate marketing automation with the clinic-management system.

4Reactivate

Bring chat and WhatsApp into the journey to support bookings and follow-up.

THE RESULTS

✦HealthierCustomer databaseCleansing improved the quality and reliability of customer information.

✦MoreRebookingAutomated journeys encouraged returning and previously inactive clients to book again.

✦ReducedManual effortAlways-on follow-up reduced repetitive administration.

✦BetterChannel visibilityChat, WhatsApp and clinic integration created a clearer route from enquiry to booking.

By combining improved data quality with automated retention journeys, Estetica can reconnect with inactive clients, encourage more rebookings and reduce the manual effort required from the team.

Estetica case study

THE LASTING VALUE

Retention became a dependable process, not an occasional campaign.

A Flowbird case study focused on the transformation, implementation and measurable operational value delivered for Estetica.