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Choosing the Right eCommerce Software Has Never Been So Important

We're all shopping online these days (it's cold out, you don't have to get dressed, and there are pandemics and people and stuff), so it'll come as no surprise to learn that eCommerce businesses are booming - perhaps that's why you decided to start one. But have you considered eCommerce software, and why is it important to choose the right one?

If you haven't, you've come to the right place. 

Running an eCommerce site will be much easier if you can access the tools you need to set up and run your online business. Whether you're just starting out or already have an existing online retail business, the right software will help you to manage your inventory, handle the logistics and process payments - and it used to be that deciding which software to use came down to the size of your business, and the size of your budget. 

But now there's HubSpot—an all-in-one business management system that takes care of your business's day-to-day operations, whether a brand-spanking new start-up or a huge global enterprise. We're talking about all aspects, from integration with your accounting and sales to payments and everything in between, allowing you to streamline your online business quickly and easily. 

Customer Relationship Management (CRM) software is essential for running a successful e-commerce business—an agreement that 88% of those doing that right now agree on. But why?

Glad you asked...

HubSpot's Customer Relationship Management

If you want to have an edge over your competition (which, of course, you do), you need to be able to accurately track your data and operations, which can be a complicated process. 

HubSpot can make it much easier by integrating everything continuously with its CRM system. This means improved communications with your customers thanks to their CRM (Customer Relationship Management) system, which instantly provides you with all of the data across every department of your business and gives you quick, accurate estimations to quickly work out costs and timeframes.

It probably won't be a shock to learn that HubSpot is one of the most popular CRM software providers globally - mostly down to how easy it is to use - but also because…

  • It's so flexible, offering tools that can tackle practically any type of business problem. Plus, despite being completely web-based, HubSpot can be viewed from mobiles and tablets, so it doesn't matter if you're in a meeting, having a coffee, or on the loo (hey, we don't judge); you can still keep tabs on what's going on with your business.
  • It's secure, so all your confidential info and customer database are always protected - a big worry about eCommerce.
  • You can customise it according to your needs. Yes, YOU, a non-web-developer-type-person - it's simple to make the changes you want when you want.
  • You can scale it to the size and complexity of your business
  • It doesn't cost a small fortune
  • There are regular updates, and their developers always work to remove any bugs or issues. instantly

HubSpot's Top Features

As you've probably guessed by now, we're pretty big fans of HubSpot. The system is the future for eCommerce businesses—it covers everything you need. It's a piece of cake to use (we might have mentioned that already). Still, another great thing about HubSpot that makes it stand out from any other eCommerce solution is that it's constantly evolving and adding new features.

Yes, it's as exciting as it sounds. 

For example, did you know:

  • HubSpot's Content Management System (CMS) allows you to edit your website design and text - and comfortably manage more than one website at a time.
  • HubSpot can manage and track your online orders (as deals), whether they're in your spare room or garage or stored in giant warehouses like the one in Raiders Of The Lost Ark.
  • HubSpot can accurately manage your sales and invoices
  • HubSpot allows you to set up a Live Chat so that you can answer your customer's questions in real-time 
  • HubSpot is Search Engine Optimised (SEO), making it easier for potential customers to find you on Google

Didn't you? Then you might not know this either….HubSpot also has a discount module so that you can (you guessed it) offer discounts to your customers and even integrate shipping carriers so that deliveries are made on time. Thinking about that unwanted data that's still just sitting there? Don't - HubSpot features a data cleaning module that automatically removes it. 

HubSpot does everything except the washing up! You can use graphs, grids, calendars, lists, forms and charts without reading or writing code. Now, when would you be ready?

Ready to learn more? Book a discovery call today.