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4 minute read
Marketing is a broad topic. Whilst we at Flowbird focus on automation and CRM, marketing can also cover market research, advertisements and much more.
With so much to consider, it makes sense to approach your marketing step by step. By breaking it down and taking it one step at a time, your marketing strategy becomes much more manageable. Not only this, but it also enables you to optimise each stage before moving on to the next.
Marketing Step By Step
We approach our marketing plans using the marketing lifecycle. The marketing lifecycle covers all the stages of the buyer's journey, from generating traffic to the long-term nurturing of customers.
Breaking your marketing plan down into these stages makes it less overwhelming. Planning, execution and delivery can be carried out strategically.
When marketing step by step, it's also easier to determine which of your marketing efforts are working and which are falling short.
Re-engage lost leads
All businesses will encounter lost leads. Some leads may decide not to buy from you; for others, you may have just fallen off their radar.
But don't lose hope. These leads are low-risk and have a high return potential. You can turn lost leads into valued customers by re-igniting their interest with a savvy marketing campaign.
Capture new leads
A CRM system is essential for the effective management of your contacts. When marketing step by step, you need an efficient way of transferring and storing your newly generated leads. Otherwise, your lead generation efforts are futile.
Systemise sales conversion
It's vital that you have processes in place to optimise your sales conversion rate and increase your sales revenue.
Before diving into changing your sales process, you should closely examine your current methods. See if you can find out what's causing leads to slip through the cracks, and use this as a starting point for improving your sales process.
Get referrals
Where do we start with referrals? They're a cheap and effective way to broaden your customer base. Include them in your plan when you start marketing step by step.
We know asking for referrals can feel difficult. However, it doesn't need to be. We can show you how to ask your clients for referrals - without any of awkwardness.
Upsell to existing customers
Use marketing automation and segmentation to keep close tabs on your leads and customers. Utilise personalised campaigns to recommend your customers alternative or additional products or services.
Simplify purchasing
It sounds simple, but many businesses overlook it. If you've ever given up trying to buy something because the purchasing process was too complicated or confusing, you'll understand the importance of having a straightforward process for your business.
Not only will it prevent potential customers from abandoning their purchases altogether, but it will also make them more likely to return in future.
Long-term nurture
You've probably heard it 100 times before a loyal customer is worth far more to your business than a new one. That's why long-term nurture is so important.
Don't make the mistake of focusing too much on your leads and letting your valued customers slip through your fingers. Make a long-term nurturing campaign a key part of your step-by-step marketing plan.
It doesn't require much work: using segmentation and automation, your marketing automation system can largely be left to itself (after the initial setup). Create campaigns to maintain contact with your customers and keep your company in their minds.
Generate new traffic
An essential part of the marketing lifecycle, lead generation should make up part of every step-by-step marketing plan.
Once you have a strong lead generation programme in place, that's when the magic happens.
Every business’s marketing plan will look different
We've covered how we recommend approaching your marketing plan. But there's no one size fits all. Your business might require you to start with a different stage or focus more on one stage than another.
Regardless of how you approach it, carrying out your marketing step by step enables you to break things down and see what's working and what's not.
If you want to start marketing step by step and want advice, contact Flowbird today. It's what we do every day.
Marketing is a crucial part of any business, no matter the size. It's how you communicate your message to potential customers and interest them in your product or service. However, marketing can seem daunting for many business owners, especially those just starting. The good news is that marketing doesn't have to be complicated. In this post, I'll show you how to do it step by step, the easy way.
Step 1: Define your target audience
The first step in any marketing plan is to define your target audience. Who do you want to reach with your message? Understanding your target audience will help you tailor your marketing messages to their needs and interests.
Step 2: Set your marketing goals
What do you want to achieve with your marketing efforts? Do you want to drive more traffic to your website, generate leads, or increase sales? Setting clear and achievable goals is crucial to the success of your marketing plan.
Step 3: Create a marketing strategy
Once you've defined your target audience and set your goals, it's time to create a marketing strategy. Your strategy should outline your tactics and channels to reach your target audience and achieve your goals. Some examples of marketing channels include social media, email marketing, content marketing, and advertising.
Step 4: Develop a content plan
Content is king when it comes to marketing. Your content plan should include a mix of different types of content, such as blog posts, social media updates, videos, and infographics. Ensure your content is relevant, informative, and engaging to your target audience.
Step 5: Implement and measure your marketing plan
Now that you've created your marketing plan, it's time to implement it. Be consistent with your content and channels, and track your results to see what's working and what's not. Use data to inform your decisions and adjust your plan as needed.
Random fact: Did you know that email marketing has an average ROI of £38 for every £1 spent?
Marketing doesn't have to be complicated. Following these steps, you can create an effective marketing plan to help you reach your target audience and achieve your business goals. Remember, marketing is an ongoing process, so don't be afraid to experiment and try new things.
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