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2 minute read
It is wise to learn from the best to become the best —customer retention is no different. 
Any business looking to stay sharp and ahead of the pack must adopt the strategies the customer retention pros employ. Find new ways to retain customers and attract fresh new sales.
How The Customer Retention Pros Do Things
Use CRM technology to get to know your clients better
The best customer retention pros are moving into the latest software significantly. CRM (Customer Relationship Management) is at the forefront of this development.
If a business loses customers, it is generally because clients feel unwanted or neglected—not because of incompetence or poor product quality. Using CRM, firms can nurture strong relationships with existing customers and make them feel that a bond exists between supplier and client.
It helps firms learn more about their customers to serve them better and interact effectively with them. If clients feel they are dealing with you one-on-one instead of just as a "client," they will almost certainly be more likely to make a repeat purchase.
Stay alert and get the job done correctly.
One of the most important ways to stay ahead of the curve in customer retention is to ensure that your team is alert and can respond to client queries. That's where advanced business alerts come in handy.
When clients reach the end of their credit lines, you need to know so that a fresh order can be arranged. Business alerts also allow you to track communication between your staff and clients so that you can ensure that clients are kept in the loop.
It's all about driving efficiency and keeping a strong link between your firm and every important client.
Sort out the strong from the weak clients.
Nobody has unlimited resources, so all firms must ration their time and money effectively.
In customer retention, the most effective professionals find ways to organise their customer databases into different layers. They divide customers into groups based on long and recent purchases, frequency of purchases, and transaction reliability.
You can target your efforts with the right metrics at more promising clients. For example, focus on customers who make big purchases but need little work and regular clients who will need some regular updates.
Make clients feel that they are part of a community
One great way to ensure customer retention is by building a community around the services offered by your firm. Put the correct discussion forums in place. Organise learning events, surveys, and even contests to reward strong performers.
Companies should use social media like Twitter and Facebook where appropriate - but make sure to include all clients. That way, you can create an inclusive, responsive brand to impress existing and prospective clients.
If you want to optimise your customer retention strategies, contact Flowbird today.
