Automation continues to change our lives, from self-driving cars to automatic health monitors. However, many small and medium companies fail to realise that automated marketing tools can change their business prospects.
There is no need to wait for the future to arrive. Using currently available tools, you can automate many areas of your marketing efforts. In the process, you can simultaneously raise productivity, keep clients happy, and make staff more efficient.
Here are some reasons you should investigate the benefits of automated marketing tools.
Reduce the Risks of Human Error
Marketing involves many repetitive tasks, from sending out newsletters to scheduling social media posts. When your staff carries out these tasks, human error will inevitably occur. It's the natural side effect of boredom and fatigue.
By automating your marketing campaigns, you can leave the long, mundane tasks to software, thus ensuring that human error won't be a factor.
Fine Tune Your Marketing Efforts
Automation goes beyond routine tasks. Flowbird's automated marketing tools allow you to create powerful client purchases and behaviour databases. This information will enable you to focus your time and money on different client segments.
Some clients are more valuable, but many companies waste time on low-potential customers. This can lead to neglect of crucial clients, so you don't want to fall into this trap.
If you automate your marketing, you can ensure that staff are alerted when high-value customers make contact, and you can regularly schedule postings for their benefit.
Optimise Your Staffing Levels
Automation is essentially a way to make your business as efficient as possible. It removes the need for a marketing department full of temporary staff and overworked administrators. Instead, you can install an automation solution to do most of your work.
Your staff can spend time analysing the data produced by your marketing software. It will allow you to find new marketing campaign angles while understanding your client base.
Monitor Your Sales Team Performance
Marketing automation also gives managers more information on how their sales and marketing teams perform. Sales dip too often, and it can be challenging to understand why. Poor customer relationship management, inefficient invoicing, or warehousing issues could be to blame.
The only way to know for sure is to utilise automated marketing tools. These will generate data that shows how your company is performing.
Create a Customer-Centric Company
In this world of online commerce, customer experience is crucial. However, surprisingly few medium-sized businesses have taken this on board.
With automated marketing, you can develop a customer-centric sales funnel. Offer your leads the correct marketing information at the right time, and you will maximise the chance of a sale.
Above all else, automated marketing tools provide an enterprise-wide viewpoint of how you sell your products, who is buying them and why. With this information, higher revenues and profits should be well within reach.
Automated marketing tools can be revolutionary for your business, but it can be challenging to know where to start. At Flowbird, we can help you implement automation, leaving you to focus on the more essential parts of your business.