Turn Clay into a reliable part of your revenue engine. Flowbird designs, implements and manages Clay across your CRM, data and automation stack — giving your team cleaner data, more meaningful outreach, and a GTM system that scales with you.
Flowbird • Clay, CRM & GTM automation specialists • No pressure and no long commitments
AI GTM layer for your CRM and revenue stack
Clay acts as an AI-powered operational layer between your lead sources and your GTM tools. It enriches your data, researches prospects, scores accounts, identifies signals and feeds everything back into your CRM and outreach platforms. Flowbird turns this into a stable, joined-up Clay system that supports your revenue engine rather than sitting on the side.
Flowbird is a Clay consulting agency specialising in Clay automation setup, Clay GTM workflows, Clay CRM enrichment, Clay outbound orchestration and enterprise Clay implementation for teams using Pipedrive, HubSpot and Make.
Clay pulls from 100+ data providers to fill in emails, roles, firmographics, technographics, intent signals and job changes. Flowbird turns this into an always-on hygiene layer so your CRM stays accurate, deduplicated and usable for reporting and coaching.
Claygent runs targeted research on each account or contact, surfacing recent news, quotes, signals and context. Flowbird feeds this back into Pipedrive or HubSpot so outreach feels relevant, timely and human — without adding manual SDR research to every day.
Clay can act whenever something changes: job moves, funding events, inbound forms, website visits or list imports. Flowbird designs Clay workflows that route, score and update records automatically, so signals become action — not noise in another spreadsheet.
Clay continuously builds and refreshes ICP lists, ABM targets and outbound audiences, then pushes them into your sequences and playbooks. Flowbird makes sure this plugs neatly into your existing Pipedrive or HubSpot workflows, sales engagement tools and SDR rhythm.
Clay does not replace your CRM or outreach tools. It strengthens them. We design Clay as part of your wider Pipedrive, HubSpot and Make ecosystem, so enrichment, research and GTM automation work together as one calm, reliable system.
Clay consulting, GTM automation and RevOps support
We design, implement and run Clay as part of your wider GTM system. From discovery and architecture, through CRM enrichment and outbound, to training and managed Clay operations, each service is built around your Pipedrive, HubSpot and Make stack — not a generic Clay template.
Map Clay to your revenue reality
Foundations that scale with your team
Make Clay the always-on cleaner for your CRM
Outbound infrastructure, not one-off campaigns
Join Clay to the rest of your GTM stack
Proven Clay patterns tailored to your motion
Clay confidence for GTM and RevOps teams
Clay that just works in the background
Clay workflows running quietly in the background
Clay becomes most valuable when it runs specific, repeatable workflows for your GTM team. These are some of the Clay workflows Flowbird designs and manages to keep your CRM clean, catch key signals and move revenue opportunities forward.
Clean, enrich, classify and route leads before they reach your CRM.
Spot changes in headcount, usage or sentiment that indicate potential churn.
Detect champion movement and create opportunities automatically.
Identify accounts with strong fit and signals for expansion-focused outreach.
Enrich and segment attendee lists to drive meaningful outreach.
Always-updated ICP accounts enriched from multiple sources.
Enrich and qualify content leads before assigning them to sales.
Use Claygent to map partner ecosystems and uncover revenue opportunities.
Clay implementation
Instead of disconnected Clay experiments, we follow a clear process that turns Clay into a calm, reliable GTM layer. We plug Clay into your CRM, outbound and RevOps stack — so enrichment, research and outbound workflows run quietly in the background while your team focuses on selling.
“Clay should feel like a quiet operations layer for your GTM team, not another tool they have to fight with.”
Flowbird Clay & GTM automation team
We start from your existing motion in Pipedrive or HubSpot, then design Clay to route data, research and signals into the tools your team already lives in.
Calm, ongoing operationsWe monitor, tune and document Clay workflows so they stay reliable as your GTM strategy evolves, instead of becoming another abandoned project.
How a Clay project runs with Flowbird
Instead of disconnected Clay experiments, we follow a clear process that turns Clay into a calm, reliable GTM layer. You end up with Clay joined to your CRM, outbound and RevOps stack — not another half-finished project in a separate tool.
We start by understanding how revenue moves through your business today and where Clay will actually help.
We design how Clay will sit inside your system — not just the workflow steps, but the data model and governance behind them.
We build the Clay workflows, connect them to your CRM and automations stack, and make sure everything runs safely end-to-end.
We run Clay with real data, refine the logic and train your team so they actually use the new workflows in their day-to-day.
Once Clay is stable, you decide how it should be run — we can stay close, or equip your team to own it.
By the end of this process, you are not testing Clay in isolation. You have a joined-up Clay system that enriches your CRM, supports outbound and gives RevOps a calm, reliable GTM layer.
Talk through your Clay implementationClay services FAQs
These questions cover how Clay works in practice, what changes when you work with Flowbird as your Clay agency and GTM automation partner, and how Clay connects to your existing CRM and RevOps stack. The answers are based on real projects where we have implemented Clay for enrichment, research, routing and outbound for modern revenue teams.
Clay is an AI-powered GTM platform that connects to multiple data sources, enriches records, runs research via Claygent, and pushes structured data into your CRM and outbound tools. Flowbird uses Clay as an operational layer between your lead sources and your GTM stack: we build Clay workflows that enrich, score, route and segment contacts and accounts, then sync everything back into Pipedrive, HubSpot and Make so your team sees the benefit inside the systems they already live in.
You do not have to arrive with a perfect Clay setup. Some customers come to us with an existing Clay workspace that needs structure; others are exploring Clay for the first time. We can help you choose an appropriate Clay plan, design the initial architecture and then build out Clay workflows that align with your GTM strategy. Your Clay subscription is always held directly with Clay, while Flowbird provides Clay consulting, implementation and managed Clay operations around it.
Yes. Flowbird can either design Clay from a blank canvas or tidy and extend what you already have. For new implementations we focus on Clay architecture, data model and first workflows that support enrichment, routing and outbound. For existing workspaces we audit your Clay boards, columns and Claygent prompts, remove unused experiments and rebuild Clay as a stable GTM layer that your RevOps team can understand and maintain.
In most projects we connect Clay ↔ Pipedrive or Clay ↔ HubSpot directly, then use Make.com where orchestration and error handling need more control. We design clear field mappings, update rules and sync conditions so Clay enriches and updates records without creating duplicates or noisy data. The goal is simple: use Clay to strengthen your CRM and GTM reporting, not to create a second, conflicting source of truth.
Clay is most valuable for GTM teams with defined motions but limited RevOps capacity. Typical examples include SaaS businesses, B2B service firms and revenue teams with SDRs, AEs and CS working from Pipedrive or HubSpot. If you care about cleaner data, better routing, more intelligent outbound and a calmer way to run GTM automation, you are likely a good fit for Flowbird Clay services.
We can help with a single high-impact workflow, but our preference is to design a joined-up Clay system. That usually includes an inbound lead firewall, key enrichment flows, champion movement tracking, ICP list generation and enriched follow-up for events and content. We ensure each Clay workflow supports your CRM fields, dashboards and outbound sequences so GTM automation feels coherent rather than piecemeal.
We treat Clay data hygiene and governance as part of the project, not an afterthought. That means clear rules for when Clay can create or update records, strict duplicate handling, field standardisation and audit-friendly logging. We also align Clay behaviour with your existing data policies so enrichment, research and outbound activity respect your compliance requirements and regional regulations.
In a managed Clay ops engagement, Flowbird monitors key workflows, error rates and provider behaviour. If a provider changes or a workflow fails, we adjust prompts, mappings or routing logic and update your documentation. When we hand Clay back to your team, we leave you with run-books and alerting so that Clay can be maintained calmly by RevOps instead of breaking silently in the background.
Yes. Alongside implementation we offer Clay training and enablement for RevOps, SDRs and sales leaders. That can include live workshops, Loom walkthroughs and internal documentation tailored to your Clay boards and GTM workflows. Many customers start with Flowbird managing Clay, then gradually bring more of the day-to-day Clay work in-house as their team becomes comfortable with the platform.
The simplest first step is a short call to understand your GTM motion, current tech stack and where you think Clay could help. From there we suggest a starting point: that might be a Clay discovery & architecture project, a focused Clay workflow such as an inbound lead firewall, or a broader Clay + Pipedrive / HubSpot + Make implementation. You can start small and expand as your team sees the impact of Clay on real data, real outreach and real revenue.
