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event storming workshop

Map the system before you build it

A focused workshop to map your sales, marketing and revenue processes, uncover friction, and create the blueprint your CRM or automation project needs before software work begins.

Focused sessions designed around how your sales process actually works.

Book an event storming call
Event Storming - Landscape

WHAT THE WORKSHOP COVERS

A practical map of how revenue should move through your business.

We work through the key events, handoffs, decisions, data points and customer actions that shape your process, so the system can be designed around reality.

01

What we map

Leads, enquiries, sales stages, marketing touchpoints, handoffs, customer data, reporting needs and the moments where work slows down.

02

What you receive

A clear process map, system blueprint, priority actions and the recommended CRM, automation or data structure needed to move forward.

03

Why it matters

You avoid building software around assumptions and give your team a shared view of what the system actually needs to support.

IS THIS THE RIGHT NEXT STEP?

Useful when you need clarity before software work begins.

Who it is for

Teams planning a CRM, automation or reporting project who need to agree how the process should work before building anything.

When to act

Before implementation, migration, optimisation or rebuild work, especially if teams disagree on process, ownership, reporting or customer handoffs.

What happens next

We discuss the system you want to improve, identify the people who need to be involved, and shape a workshop around your goals.

Clear process. Shared understanding. A better blueprint before build begins.

Flobert with a Magnifying Glass - Flowbird Software Audits (1)

QUESTIONS

Common questions before booking an Event Storming workshop.

Event Storming helps you clarify what your system needs to support before CRM, automation or reporting work starts.

 
 
 
 
What is Event Storming?

Event Storming is a collaborative workshop where we map the key events, actions, decisions and handoffs in your sales, marketing and revenue processes, then turn them into a practical system blueprint.

 
Is this the same as a CRM audit?

No. An audit reviews an existing setup. Event Storming maps how the process should work, so you can design or improve the system with better evidence.

 
Who should join the session?

People who understand the process in practice, including sales, marketing, operations, leadership and anyone responsible for handoffs, reporting or customer data.

 
What do we get afterwards?

You receive a clear process map, priority findings and a recommended blueprint for CRM structure, automation, reporting and next steps.

 
Do we need software already in place?

No. The workshop is useful before choosing software, before implementation or when an existing system no longer matches how the business works.

 

BOOK THE FIRST CALL

Map the process before you build the system.

Tell us what you are trying to improve and where the process feels unclear. We’ll use the first conversation to understand the goal and recommend the right workshop next step.

 

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