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Moving from Sage CRM to HubSpot? Keep Sage
Sage CRM is still supported, but older versions reach end of support on set dates, and many businesses use that moment to review their CRM. You don't have to replace Sage to do it. Keep Sage 200 or Sage 50 for your accounts, move your CRM to HubSpot, and connect the two so sales still see what every customer buys.
Sage CRM is still supported, but older versions reach end of support on set dates, and many businesses use that moment to review their CRM. You don't have to replace Sage to do it. Keep Sage 200 or Sage 50 for your accounts, move your CRM to HubSpot, and connect the two so sales still see what every customer buys.
Is Sage CRM ending?
Sage CRM is not being discontinued. Sage released Sage CRM 2026 R1 as a security, stability and compatibility release. Each version has its own support dates, and older versions reach end of support on set dates.
Check which version you run. If yours is reaching end of support, it's a natural point to decide whether to upgrade Sage CRM or move to another CRM.
Your options
- Upgrade Sage CRM Stay on Sage CRM and move to a supported version.
- Move to HubSpot A CRM your sales and marketing teams will use, connected to Sage for order and invoice history.
We'll tell you honestly which suits you, including if staying on Sage CRM is the right answer.
How the move works
- Free discovery call: your Sage version, your data and how you sell.
- Plan: which CRM, what moves across and what connects to Sage.
- Match and clean your records before anything moves, so duplicates don't come with you.
- Move customers, contacts, history and open opportunities.
- Connect the new CRM to Sage, so order and invoice history sits on every account.
- Train your team and stay on as Your CRM Team.
You're changing your CRM, not your accounts system.
Sage stays exactly as it is, and your finance team keeps working the way they do now. We connect your new CRM to Sage, so sales see what each customer orders and spot accounts buying less.
HubSpot connected by Flowbird to Sage 200, Sage 50.
Sage stays exactly as it is.
Customer records kept in step, with far less retyping.
Case study · UK distribution business.
Winner, Creative, Digital and Innovation Award, Ashford Business Awards 2025.
- What was built: A secure connection brings customer and company records from Sage 200 into HubSpot automatically.
- The result: Less administration and better data, because each customer is written once.
CRM: HubSpot. Connected to: Sage 200, on premises.
Moving from Sage CRM, answered.
Is Sage CRM being discontinued?
No. Sage CRM is still supported, and Sage released Sage CRM 2026 R1. Older versions reach end of support on set dates, so check which version you run.
When does my Sage CRM version lose support?
It depends on the version. Older versions reach end of support on set dates, so check which version you run.
Do I have to replace Sage to change my CRM?
No. Keep Sage 200 or Sage 50 for your accounts and change only your CRM.
What is the best alternative to Sage CRM?
For most growing UK businesses that run Sage for accounts, HubSpot. It connects to Sage 200 and Sage 50, and we'll tell you honestly if upgrading Sage CRM suits you better.
Can HubSpot connect to Sage 200 and Sage 50?
Yes. Flowbird has connected HubSpot to Sage 200 and Sage 50.
Can we keep our Sage CRM history?
Yes. We move customers, contacts and history across, matching and cleaning records first.
How long does moving from Sage CRM take?
It depends on your data and what you connect. We agree the scope and timeline with you before we start.
Will our finance team notice a change?
No. Sage stays exactly as it is.
Related pages
Reviewing Sage CRM?
Book a free call. We'll look at your Sage version, your data and how you sell, and tell you honestly whether to upgrade or move.