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2 minute read
Will this year be the year you finally fulfil your dreams of starting an eCommerce business from the ground up? If you have always wanted to start a business, you have come to the right place!
This guide seeks to provide you with a roadmap to starting a business from scratch and finally becoming operational. It provides a step-by-step guide on handling the entire process, ensuring everything is as straightforward as you would prefer.
Conduct Research on the Existing Business
Research should always be the first step when planning to launch a business. You can not afford to operate based on your hunches alone. Remember that the investment, albeit online, is the same as any other investment you would make in a brick-and-mortar store.
You need to treat it like what it is: an investment! In the course of your research, you will find that there is no single business structure that can work for each person. Today's Business structures include physical products, service-based businesses, digital product sales, and software. Choose one that works for you.
Choose a Product
The second step to setting up your eCommerce business venture is to select a product to sell. Traditionally, this is considered the most challenging part. Explore the trending products online and research their target market, existing competition, and where to source them. You can’t start selling without knowing where to acquire your stock.
If you are an existing retailer, be prepared to face numerous challenges as you attempt to move your brick-and-mortar business online. Research the existing competition and establish whether you would like to continue selling the same products or take a broader approach, e.g., expanding your product coverage.
Look at the Other Available Businesses
Choosing the products to sell is just the beginning. You have to look at what the competition is doing. Determine the cost of entry and the possible barriers to your success. Research whether the competition has invested heavily in ads and marketing campaigns or whether it has yet to adopt digital marketing.
Understanding the overall investment amount needed and the work that will go into it may alter your decision to stock certain products. Competition research is critical to helping you identify better products. It also leads to a better understanding of how small businesses operate online.
Choose an E-commerce Platform
Having identified the products to sell and registered a business name, it’s time to take the store online. The website will serve as the face of the business and will be the first thing your clients interact with on arrival. You will thus need to look at several critical points before setting it up:
Think about a domain name. An ideal name is one that closely matches the business name.
Think about the platform you would like to use with your store. Examples include Magento, Odoo, WooCommerce, and Shopify.
When choosing a platform, research whether it allows you to use other business apps, such as Odoo. Apps like Odoo simplify your operations, integrate your services, amplify your marketing, and boost your sales.
Develop or Source and List All the Products
After completing your website and settling on a platform, the next step is to source the products. Considering you have already decided on this, you must contact distributors and create a list of all available products. It is essential to convey the available inventory to potential clients.
When sourcing and listing are complete, begin marketing your new venture. You can use Google Ads, word of mouth, social media ads, and email marketing campaigns for this. To make it easier for clients to access it, ensure the store is optimised for SEO. Additionally, if your chosen platform has integrated marketing tools like Odoo, take full advantage of these to enhance your store traffic and engagement.
Conclusion
There are many factors to consider when setting up an eCommerce site. No business is the same, so the essential element is to ensure you do all the relevant research and define what works best for your chosen product or service. These tips are meant to be a starting guide to help you create a solid plan to get your business up and running on the web.
Speak to us today, and we can help you set up the perfect eCommerce solution for your business.
