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Would A Blog Work To Help Grow My Business?

Unlike traditional lead generation tactics, blogging helps you reach a broad audience while controlling costs. Businesses can use it across all industries, from travel and weddings to software and finance. Blogging will work for you if there’s something to discuss within your industry. Let’s find out why.

Generating Sales Leads

We are all consumers, and we know the internet is usually the first place to learn more about a product or service. You should use this platform to create a blog for your business—even if your company is offline.

A blog works well to help you keep in constant contact with your existing customers whilst acquiring new ones simultaneously. It generates sales and improves cash flow. Lead generation through blogging will increase sales and profits, helping your business to grow.

Selling Your Products and Services

Selling a product is more straightforward than selling a service. All you need to do with a product is introduce your products and their benefits, state your offer, and then leave your prospective buyers to decide. With services, however, prospective buyers will constantly be comparing you with other businesses. This is the case, particularly when it comes to your pricing. If your charges seem too high, you will quickly lose your prospects to your competition.

A blog can help combat this by explaining to customers why your services should be chosen over your competitors. Content that attracts prospects and gently encourages them to give you business can generate sales leads. Additionally, you can develop your reputation as a valued opinion leader by discussing your industry and presenting ideas, opinions, and advice.

Using a Blog for Your Business

Blog articles should be based on your industry. Write about topics that include industry news, opinions and tips. For example, if your business is a travel agent, blog titles could include ‘Holiday Destinations for Travelling with Kids’, ‘Holidays on a Budget’ or ‘How to Keep Safe on Holiday’.

The idea is to lure prospects in with interesting, engaging content which they will find valuable. A blog should engage prospects at the beginning of the buyer’s journey, encouraging them to interact further with your business.

Blogs are practical marketing tools. They can generate profit for almost every business, regardless of whether the company is online-based.

If you have been striving to acquire more customers for your business and your preferred lead generation method doesn’t seem to work, it’s time to try out a blog. A blog’s effectiveness in generating sales leads has been proven in almost all instances.

At Flowbird, we can help you set up and maintain a blog for your business. We can create content for you or advise you on how to do it yourself. Our tools will help you keyword-map and search engines optimise your blogs, ensuring lead generation is at its highest capacity.


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