At Flowbird we love automation. It means saying goodbye to mundane, repetitive tasks, and saying hello to having the time to work with data and develop campaigns that really make an impact. However, it does more than simply make your lives easier. It also means you can meet the high expectations of your contacts.
We’re all familiar with the inbox overload: we’re bombarded day after day with emails. Some of them are useful; others are not. With a bit of automation, dynamic content and behavioural tracking, you can be sure that your contacts are receiving emails that are useful to them, at a time that is convenient…
Customers are king in the world of inbound marketing, and it is vital to treat them well if you want to secure the greatest rewards.
A key way of managing customer relationships is via databases of their email addresses, and the kind of modern email marketing championed by Flowbird can deliver impressive sales results.
However, there are some things to remember whenever you adopt an email-based marketing scheme…
Without leads, there is nowhere for a business to go. Lead nurturing is essential to develop high-quality leads.
Anyone with a website relies on the ability to attract customers and draw them into the sales funnel. From there, you can nurture them with information and offers.
We approach lead nurturing strategically, starting with your objectives. There are a few things to consider before directing leads into the sales funnel…
Whatever stage you’re at with your CRM journey, we can help.
Whether you need assistance with services already implemented or with potential future implementations, we can provide independent, unbiased reviews.
Flowbird offer a range of services to assist…
Deciding whether to stick or twist isn’t just a problem for card players. It’s also a common dilemma for small and medium sized businesses.
On one hand, you need to expand your sales efforts to attract more leads and open up new customer groups. On the other hand, if you focus too much on developing new leads, you can neglect your loyal customer base, and they might go elsewhere next time they need to make an order.
So what should you do? Stick with your client base and focus on repeat purchases, or throw caution to the wind and constantly appeal to new customers? The right strategy is to balance the two…
We are all human beings and when looking to solve a problem we tend to follow a standard routine or path. Using email marketing we can guide visitors along this path until a successful conclusion – a purchase.
Lifecycle management guides your prospects through a number of different stages: awareness, research, comparison and purchase.
We implement marketing strategies which specifically target your leads at each stage of the journey…
Lead Magnet Articles
We will help you create and build lead magnet articles for publication across the Internet to attract the ideal customers for your business.
Published articles will contain at least two links back to your website page, with carefully selected keywords. This will improve your keyword ranking for each page on your website and thus promote your website as an authority on your particular chosen subject.
These high-quality lead magnet articles are designed to fulfil the ‘awareness’ stage of the buyer’s journey. During this stage a visitor becomes aware of the existence of your company, website and the services you offer…
If you’re struggling to generate leads and retain customers, your inbound marketing strategies may not be functioning properly. Even if customers are reaching your site, there are a number of reasons why they may be deciding not to make a purchase.
Oftentimes, an engaging blog with regular postings can send your lead generation and customer retention leaps and bounds.
At Flowbird, we’ll consider the best way for your business to utilise blogging…