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Have You Ever Had a Client Who Stopped Buying from You?

Being fully aware of big spenders' buying habits can help you understand the needs of the consumers and help you appeal to their wallets more effectively.

The consumer market fluctuates vigorously as new products are developed and released, and customers are expected to come and go.

Competition is rife, so it is important to remain fully aware of what is happening in your specific industry so you can meet the desires of your customers before they begin to look elsewhere.

What happens when your consumers stop playing ball?

No business wants its relationship with customers to dissolve after the honeymoon period. Those one-hit-wonder products that generate vast amounts of revenue for the first few months are exciting. Business is booming, and cash flow is steady.

However, what happens when your product becomes obsolete and no new products grace the consumers' platform? What happens when customers start to wander elsewhere for their products?

The answer is obvious; the expenditure/profit ratio will begin to alter, meaning profits will descend. So, what do you do when a client or several clients change their spending habits or entirely disappear from the earth? The most sensible idea would be to investigate the market and determine what is available to the same customers. What could be causing them to go elsewhere?

It's important to note that it may be too late to do anything if you do not realise these client trends for weeks or even months. Preparing is one of the keys to keeping a solid and loyal client base.

Make sure the pattern is always full.

By utilising marketing automation, you can be made aware of the movements of all your customers. You can access these notifications through your email, and with today's technology, you can even have daily updates sent to your mobile phone.

Being just one step behind your customers will enable you to make relevant changes instantly. It means you can update your game the same day you see changes in your customers' buying patterns, thus allowing you to tempt them with new ideas.

Marketing automation will place you in front of many of your competitors, so while they are scratching their heads, wondering why their stock isn't moving. You have already looked into the issue and made changes you can implement as quickly as the next working day.

It will allow you to generate special offers to persuade your customers to remain loyal to you and your products.

CRM is large and complex; it can be challenging to navigate at the best times. At Flowbird, we understand the CRM processes you need to implement to keep your customers loyal. Get in touch today to find out more.